Paid Social Content Strategist

Job Description Insight Global is looking for a Paid Social Creative Strategist that will lead the development of creative strategies for paid social campaigns, monitoring emerging trends across TikTok, Meta, Snapchat, Pinterest, and new platforms to inform content direction. In this role, they will develop briefs, concepts, and campaignu2011level creative narratives, advising on formats, hooks, visual direction, pacing, and platform best practices to ensure content is native and effective. They will partner closely with the Paid Media team to ensure creative and amplification strategies are aligned. This strategist will also identify content opportunities that support brand goals, bringing forward platformu2011specific insights that elevate performance and storytelling across paid social channels. Establishing KPIs to measure brand impact from social media efforts to drive continuous improvement and optimization is important as well. This is a 6-month ongoing contract and pays $55-57hr. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: Skills and Requirements u2022 5+ years of experience developing paid social creative strategies for Meta, TikTok, Pinterest, Snapchat, and emerging channels u2003u2022 Proven ability to lead creative-forward paid social campaigns u2003u2003u25cb strategy to briefing to content production to delivery u2003u2022 Strong understanding of platform-native creative best practices, social formats, trends, and user behavior u2003u2022 Demonstrated experience partnering with creative agencies, providing direction, feedback, and strategic guidance u2003u2022 Strong analytical skills with the ability to interpret performance data and turn insights into creative optimization recommendations u2003u2022 Understanding of how to align paid and organic social strategies and inform decisions u2003u2022 Experience evaluating and optimizing social tech stack tools u2003u2003u25cb including publishing, listening, advocacy, and analytics platforms u2003u2022 Ability to set and measure brand-impact KPIs for paid social

Created: 2026-02-06