Channel Marketing Specialist

Company OverviewSprings Window Fashions is a leader in the custom window treatment industry since 1939. Headquartered in Middleton WI, we have 6,000 associates with locations in North America, Europe, and Asia. Our custom window treatments are available under the Bali, Graber, SunSetter and Mecho brands in nearly every major retailer, in thousands of designer showrooms, and showcased in large commercial buildings.Our company has made significant investments to become a leader in product innovation. As North America’s premier window covering company, we’re committed to creating a “Best Experience” for our consumers, channel partners and associates. We are bringing new innovations to the market at an accelerated pace and have a variety of offerings to consumers who want to improve their home décor.Our DepartmentThe Dealer Channel Marketing team at SWF is an exciting and fast-paced department that connects our brands to our vast network of independent dealers and franchises, who ultimately sell our products to consumers in the marketplace. The role of channel marketing spans many activities from strategic to tactical, and those in the department regularly interact with nearly every other functional area within the organization - brand strategy, digital marketing, product management, sales, customer service and pricing. The channel marketing team has the opportunity to communicate directly with our network of dealers, touching them with email, video, web and in some cases has privilege to interact with them in person. We are growing the number of brands we support, which ensures plenty of opportunity for cross-training and growth within the department.MissionResponsible for coordination and implementation of marketing efforts for products and brands sold through the designer channel (i.e. dealers and franchises) with the objective of profitably growing the designer segment of our business.Job Responsibilities Support channel marketing team with ad hoc projects, including but not limited to product launches, promotional needs, training webinars, in-person events, etc.Create content for field sales and customer email communicationsManage email deployment calendarCoordinate and manage mailings to customers and internal sales forceManage dealer co-op marketing program and credit requestsManage dealer display shade programSubmit part creation requests (PCRs) to create new, compelling display offerings for dealersManage and track inventory of marketing items and collateral Maintain and update digital resources on internal asset systems (Microsoft Teams) and customer facing portalsPrice list management and distribution Compile competitive information and maintain competitive comparison documentsAssist in planning for and creating collateral for tradeshows and other selling eventsSubmit and manager purchase orders and PO processing for marketing material needsEducation and ExperienceBachelor’s degree in Business, Marketing, Communications, or related field1+ year of professional business experience preferredKnowledge, Skills, and AbilitiesMust be proactive and a self-starter Must be a skilled problem solver and critical thinkerExcellent written and oral communication skills; good presentation skillsStrong working knowledge of MS office suite; PowerPoint and Excel skillsAbility to work with cross functional teams effectively and collaborateConsistent attention to detail and quality; eye for detailShould be a fact-based decision maker and have a good analytical, problem-solving approach with ability to analyze needsHow We Work to Deliver a Best Experience: Our CultureOur Core Value: We do the right thing, alwaysOur Seven Cultural BehaviorsEmpowerment - We trust our people.Ownership - We take 100% responsibility for our roles actions, and results.Leadership - We all lead by example and talk direct with respect (DWR).One Team - We are One Springs Team.Customer First -We consider our customers' needs before every decision.Continuous Innovation - We are constantly learning, innovating, and improving.Speed - We define priorities and operate with a sense of urgency and agility..

Created: 2026-02-09