Marketing Program Manager

Description Robert Halfu2019s marketing & creative client is looking for a Marketing Program Manager for a 6 u2013 12+ month contract in Boston. This is a hybrid, 40 hour-per-week opportunity; candidates must be willing to work onsite in Boston 2 days per week (other office locations include Raleigh, NC and Nashville, TN). The Marketing Programs Manager will oversee campaign strategy and activation, driving brand growth, generating leads, and boosting sales opportunities Key Responsibilities: + Design and execute integrated marketing campaigns for business, product, and channel priorities + Own campaign calendar, content needs, automation workflows, and event support + Build demand and lead nurturing programs to move prospects through the funnel + Collaborate with internal teams and external agencies for campaign delivery + Manage project timelines and creative resources for high-quality execution + Monitor campaign KPIs and optimize tactics for ROI + Manage budgets and align spend with performance goals + Report on program results and insights to refine future campaigns Requirements + Degree in marketing, communications, or related field + 3 - 5+ years B2B marketing, with integrated program management experience + Experience with Salesforce Marketing Cloud preferred + Skilled in segment and channel marketing, demand generation, and lead conversion tactics + Strong collaboration and stakeholder management in a matrix environment + Experience across digital marketing channels + Excellent communication and project management abilities + Experience with Workfront or similar project management systems + Knowledge of Adobe Creative Suite a plus + Detail-oriented + Self-starter Innovation starts with people.u00ae Robert Half is the worldu2019s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. u00a9 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking u201cApply Now,u201d youu2019re agreeing to Robert Halfu2019s Terms of Use ( and Privacy Notice (.

Created: 2026-02-09