Lead, Athlete Marketing - Team Sports Grassroots

Lead, Athlete Marketing - Team Sports Grassroots Lead, Athlete Marketing - Team Sports Grassroots Values & Innovation At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do. Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better. If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. ( Purpose of Role This Athlete Marketing - Team Sports Grassroots position exists to support and drive the execution of SPOMA grassroots strategy in North America. This role supports the management of an $8M+ Grassroots (GR) portfolio and partners closely with external agencies to drive execution of the GR strategy. The role leads door-to-door (D2D) relationships and conversations tied to the development, planning, management, and execution of the grassroots strategic plan, in close collaboration with internal and external partners. Additionally, the role oversees and manages additional grassroots partnerships to ensure alignment and impact. Your Impact u2022 Lead the planning and execution of all SPOMA grassroots activations. u2022 Partner closely with the UA Brand team and grassroots partners to advance marketing and product initiatives aligned to brand priorities and the SPOMA grassroots strategy. u2022 Manage internal and external partners to ensure strong collaboration and on-time delivery against the grassroots strategic plan. u2022 Oversee on-site presence, look, and execution for all grassroots activations, ensuring a consistent and premium brand experience. u2022 Collaborate with UA Product teams to develop and execute a comprehensive product plan in support of SPOMA grassroots initiatives. u2022 Own and manage all additional grassroots partnerships to drive alignment, impact, and results. Qualifications u2022 Bachelor's degree with typically 8 years of relevant experience or Master's degree with typically 6 years of relevant experience or Typically 12 years of relevant work experience without degree u2022 Bachelor's Degree - Business Marketing, focus in Sports u2022 5+ years significant sports marketing experience u2022 Proficient in Microsoft office and keynote u2022 Strong understanding on the target consumer and the grassroots landscape u2022 Ability to manage/create strong authentic relationships, internally/externally u2022 Communicate effectively both verbally and in writing u2022 Create and deliver effective presentations/ event recaps to diverse audiences u2022 Anticipate potential issues and proactively solve problems u2022 Knowledgeable to make decision that are in the best interest of the strategic plan. u2022 Ability to manage a budget u2022 Available to work flexible hours including evenings, weekends and a willingness to travel Workplace Location + Location: This individual must reside within commuting distance from our Baltimore office. + Work Schedule: T his role follows a hybrid work schedule, requiring 4 days in-office per week. Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time. Relocation + No relocation provided Base Compensation $100,000.00-$125,000.00 USD Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package. Benefits & Perks + Paid

Created: 2026-03-07