Director, Performance Marketing

AT A GLANCE RVO Health is seeking a dynamic and highly experienced Director of Performance Marketing to lead and develop paid media and acquisition strategies for our portfolio of health websites, including and . This individual will own the full-funnel performance marketing strategyu2014spanning paid media, affiliate distribution, CRM acquisition, and marketing QAu2014to drive profitable customer acquisition and long-term value. This leader will oversee a large-scale media budget, build and mentor a world-class team, and drive performance through data-driven, ROI-focused initiatives. Where You'll Be To prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish. 1101 Red Ventures Dr Fort Mill, SC 29707 What Youu2019ll Do Leadership & Strategy + Lead, mentor, and develop a high-performing team of managers and analysts, fostering a culture of continuous improvement and professional growth. + Own and evolve the overall performance marketing strategy, aligning team goals with broader business objectives, P&L outcomes, and acquisition targets. + Establish clear roles, responsibilities, and feedback loops to ensure alignment, transparency, and consistent delivery against marketing goals. + Establish and track performance goals rooted in key business metrics, including LTV:CAC ratios, incremental profitability, and scalable acquisition growth. Channel Management & Execution + Oversee the day-to-day execution and optimization of digital paid media campaigns across a variety of channels (e.g., Paid Search, Paid Social, Display, Affiliate, Video) for RVO Health brands. + Manage a large-scale media budget, ensuring campaigns are spending efficiently and meeting or exceeding all performance KPI targets. + Champion a test-and-learn culture, driving rigorous experimentation across creative, audience segmentation, bidding strategies, and funnel optimization to scale new opportunities. + Be willing to

Created: 2026-02-09