Marketing Advertising Strategist

Description Robert Half is partnering with our client in the search for a Marketing Advertising Strategist to support audience management strategy and digital media enablement initiatives. Our client is a large, highly regulated enterprise organization operating at scale, with a strong focus on data-driven marketing and customer experience across digital channels. Marketing Advertising Strategist u2013 Audience Management Strategy & Enablement Duration: 6 months (Paternity Leave Coverage) Pay Rate: $52u201356/hour (W2) Location: 100% Remote (U.S. u2013 EST or CST hours required) Schedule: 40 hours/week This role sits within the Digital Automation Advertising team and supports audience-first marketing initiatives across programmatic, social, acquisition, engagement, upsell, and product launch campaigns. The Marketing Strategist will act as a business-facing partner, helping determine how customer and prospect data is used for activation while ensuring compliance, operational rigor, and campaign effectiveness. Position Overview: The Marketing Strategist will support audience strategy, enablement, and governance across paid media campaigns. This role blends strategic decision-making with hands-on support, partnering with marketing, analytics, technology, and compliance teams to guide audience activation. While this role will not directly build audiences, it will oversee execution in partnership with an offshore team. Key Responsibilities: + Partner with marketing, analytics, and Lines of Business to define audience strategies for digital activation platforms + Build and evaluate audience canvases, advising on data selection and customer profiles aligned to campaign goals + Support programmatic, social, acquisition, engagement, upsell, and product launch campaigns with audience guidance + Brief audience strategies and assess omnichannel audience effectiveness and performance + Translate data and insights into actionable recommendations to inform future campaigns + Coordinate with an offshore team responsible for audience build and BAU execution + Ensure audience strategies align with data privacy, advertising compliance, and regulatory requirements + Create clear documentation, playbooks, and executive-ready presentations + Track workstreams and deliverables using Atlassian tools (JIRA, Confluence) + Communicate effectively with senior stakeholders and executive leadership Requirements Qualifications: + Bacheloru2019s degree in Marketing, Business, Data Analytics, or a related field preferred + 3u20135+ years of experience in digital media strategy, audience management, or data-driven marketing + Experience supporting programmatic and social media campaigns within enterprise environments + Strong understanding of audience segmentation, data attributes, and activation platforms + Excellent written and verbal communication skills, including executive-level presentations + Hands-on experience with PowerPoint, Microsoft Office, JIRA, and Confluence + Familiarity with advertising compliance, data privacy, and regulated environments preferred + Financial services or partner card experience is a plus + Experience working with offshore or distributed teams preferred Innovation starts with people.u00ae Robert Half is the worldu2019s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. u00a9 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking u201cApply Now,u201d youu2019re agreeing to Robert Halfu2019s Terms of Use ( and Privacy Notice (.

Created: 2026-02-12