CRM Lifecycle Marketing - Manager

Weu2019re building a world of health around every individual u2014 shaping a more connected, convenient and compassionate health experience. At CVS Healthu00ae, youu2019ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger u2013 helping to simplify health care one person, one family and one community at a time. At CVS Health, our retail business is a critical part of our strategy u2013 itu2019s where and how consumers can take care of their everyday well-being with products that help with physical, mental, social/emotional well-being. We are looking for passionate, innovative, customer-centric thinkers who are comfortable using data, technology, critical thinking skills and insights to drive business results. Sounds like you? Read on. The CRM Loyalty Team is looking for a Manager of CRM Lifecycle Management to play an important role in driving ExtraCare customer engagement across email, SMS, PUSH and Direct Mail. The position is responsible for governing CRM messaging across channels and driving quarterly strategic planning for Front Store initiatives. Acting as the key point of integration between Front Store Marketing, Program Management, and CRM executional teams, this individual ensures all initiatives align with the overarching CRM channel strategy and deliver a cohesive customer experience. The ideal candidate will have a background in CRM or lifecycle marketing with an understanding of the intricacies of personalization at scale. Key Responsibilities: Strategic Alignment & Governance u00b7 Serve as the primary liaison between Front Store Marketing, Program Management, and CRM execution teams to ensure initiatives align with CRM channel strategy. u00b7 Lead quarterly strategic planning for Front Store initiatives within CRM channels. u00b7 Evaluate proposed initiatives and recommend activation plans across CRM channels (Email, SMS, Push, Direct Mail). u00b7 Own arbitration across campaigns to maintain a prioritized and cohesive CRM calendar. u00b7 Govern and optimize tactics deployed across CRM channels to ensure consistency and effectiveness. Performance Insights & Reporting u00b7 Pull and synthesize performance insights for Front Store Initiatives across CRM channels using tools such as Braze, Adobe Analytics, and internal reporting. u00b7 Collaborate with analytics teams to access sales data and campaign performance metrics when needed. u00b7 Provide actionable insights to inform future CRM strategies and optimizations. Cross-Functional Collaboration u00b7 Act as a CRM subject matter expert and influencer across teams. u00b7 Present CRM plans and priorities to Front Store teams during strategic alignment sessions. WORK HOURS: This position is based out of our Chicago, IL office and operates on a hybrid model (2 days in-office, 3 days remote). While Chicago is the preferred location, candidates within a reasonable commuting distance to one of the following CVS hubs will also be considered: u00b7 Woonsocket, RI u00b7 Wellesley, MA Required Qualifications: u00b7 5+ years of marketing experience with a strong foundation of business, retailer and consumer understanding. u00b7 1+ years of experience with CRM or lifecycle marketing programs, including exposure to multi-channel campaigns (Email, SMS, Push, Direct Mail). Preferred Qualifications: u00b7 Ability to work cross-functionally and collaborate effectively with multiple stakeholders. u00b7 Strong communication and organizational skills to manage priorities and present recommendations. u00b7 Hands-on experience with Workfront and Adobe Journey Optimizer preferred. u00b7 Understanding of CRM lifecycle journeys across Email, SMS, Push, and Direct Mail. u00b7 Ability to self-serve campaign performance data using tools such as Braze and Adobe Analytics. u00b7 Ability to synthesize performance insights to inform CRM strategy and optimize channel tactics. u00b7 Familiarity with customer segmentation and personalization strategies. u00b7 Experience with loyalty programs or loyalty marketing in a customer-facing brand. u00b7 Proven ability to collaborate with and influence cross-functional partners with competing priorities. u00b7 Exceptional written and verbal communication skills for diverse audiences. u00b7 Highly self-motivated, adaptable, and able to deliver on multiple concurrent initiatives in a fast-paced, performance-driven environment. Education Bacheloru2019s degree or equivalent (HS Diploma and 4 years of experience) required Anticipated Weekly Hours 40 Time Type Full time Pay Range The typical pay range for this role is: $66,330.00 - $159,120.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong. Great benefits for great people We take pride in our comprehensive and competitive mix of pay and benefits u2013 investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include: + Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan . + No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching. + Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility. For more information, visit We anticipate the application window for this opening will close on: 03/31/2026 Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.CVS Health is an equal opportunity/affirmative action employer, including Disability/Protected Veteran u2014 committed to diversity in the workplace.

Created: 2026-02-12