Director, Brand Marketing, Makeup & Sephora Collection

: RegularJob Function: MarketingWork Location: Hybrid - San FranciscoBelong to Something Beautiful At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful.Your Role at Sephora:Ready for a career glow up? As Director of Brand Marketing, Makeup, you'll be building strategies that drive retailer preference for the makeup category and leading high-impact brand partnerships. The work you do will impact beauty, as you create innovative marketing programs that elevate brands and delight our clients. You'll manage a team that's united in beauty, supported by those who are equally passionate about developing best-in-class brand experiences and championing diversity and inclusion in the beauty industry.What You'll Do:Lead the cross-functional development of annual category strategy through the lens of the client, managing co-op planning across all Sephora co-op programs including multi-brand, single brand, and retail media network initiativesPartner with priority brands to build full 360-degree marketing plans leveraging retail levers including stores/animations, digital media, social content, and sampling programs to drive awareness and salesSpearhead high-profile initiatives including Sephora's 15% Pledge and BIPOC brand support, determining optimal support models and developing pathways for brands to share best practices and build a supportive ecosystemDevelop innovative partnership models for Next Big Thing and Incubation brands, including Marketing in the Kitchen sessions, webinar content series on social media and influencer best practices, and accessible sampling programsCollaborate with merchandising to develop sub-class and brand strategies that ladder into the overarching makeup strategy, creating unique marketing programs for individual or multiple brandsOversee category sampling forecast and program development, including procurement and management of Beauty Insider samples, and partner with sampling operations teams to develop win-win solutions for brand challengesManage team workload to provide best-in-class partnerships, constantly evaluating the type of partnership being delivered and ensuring the team develops impactful brand and product launch campaignsDevelop career paths and training plans for each team member, dedicating weekly time to guide direct reports through brand questions and issues, fostering their growth as marketing leadersPartner with Senior Director of Category and Brand Marketing on annual planning, webinar planning, brand development, and co-op planning across all retailer leversLead day-to-day category initiatives related to co-op, sampling, brand participation in campaigns, reporting, and hindsighting to continuously optimize performanceWhat You'll Bring:10+ years of related experience in brand management/marketing in a consumer-facing business, digital content publisher, or digital agency (brand-facing background at Sephora highly preferred)Proactive problem-solving skills with the ability to anticipate obstacles and quickly generate alternate solutions, approaching problems with the mindset of what is best for the client or brandHoned presentation skills with confidence presenting your point of view in multiple forums, including at the leadership level, articulating complex strategies clearly and persuasivelyEffective communication skills, both written and verbal, with the ability to influence and align cross-functional partners toward shared goalsExceptional organizational and time management skills, managing multiple priorities and high-profile initiatives simultaneously without compromising qualityCreative self-starter with a can-do positive attitude and a roll-up-your-sleeves approach, willing to dive into details while maintaining strategic perspectiveProven ability to lead, build relationships, and work effectively in a highly cross-functional team environment, fostering collaboration across merchandising, operations, and brand partnersDeep passion for Sephora, our programs, clients, store associates, and marketing, with genuine enthusiasm for the beauty industry and its evolutionAbility to travel as required - assume 5-6 week-long trips per year to support brand partnerships, team development, and strategic initiativesStrategic mindset with the ability to identify key trends and business opportunities that can accelerate business or client growth across the makeup category #LI-AZ1What Youll Get: The annual base salary range for this position is $179,520.00 - $185,000.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicants qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the dividuals employed in this position may also be eligible to earn bonuses.This job will be posted for a minimum of five days. Caring Community. Youll collaborate with teammates who are equally passionate about innovating and driving the industry forward together, united in beauty. Fulfilling Path. Your career transformation starts here, with opportunities that will challenge, stretch and develop your skills. Meaningful Work. As you make an impact on beauty, youll feel and see the positive change (consumer, industry, and social) that your individual voice is a part of. Rewards as Unique as You: Some benefits have eligibility requirements and may depend on job classification and length of employment. Health. Choose a healthcare plan to fit you and your familys needs with medical, dental, and vision coverage. Sephora also fully covers our employees disability and life insurance. Wealth. We offer a competitive 401k with 4% match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora. Balance. Youll be empowered to find the perfect blend of work/life balance that actually works for you with PTO, flexibility, protected leave, and more. Growth. Career growth is built into every role, with access to training, development, and tuition reimbursement. Perks. Think youve tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for free product or gratis, and flash sale discounts on LVMH brand products. Support. Join a team that truly cares with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching. Sephora values a diverse and inclusive workplace and considers all applicants without regard to sex, pregnancy, race, color, national origin, gender (including gender identity and gender expression), age, religion, sexual orientation, military/veteran status, disability, or any other protected category. Sephora is committed to providing reasonable accommodation ta applicants with disabilities or other medical conditions. Sephora will consider all qualified applicants, including those with arrest and conviction records in a manner consistent with the requirements of all applicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Join Us and Belong to Something Beautiful Job Segment: Branding, Marketing Manager, Brand Manager, Procurement, Collections, Marketing, Operations, Finance

Created: 2026-02-13