Marketing and Business Development Manager - ...

PITCHING, CLIENT DEVELOPMENT and NEW BUSINESS GENERATION- Work with lawyers and MandBD colleagues to identify opportunities to expand client relationships, advise partners and teams on new business opportunities, and provide support on the development of our approach, team, proposition, and supporting materials.- Support and help on various parts of the global IP global business plan.- Create and maintain compelling pitch materials and proposals for the IP practice.- Develop responses to RFPs, customized pitches, and business development presentations, including shaping the strategy and approach to the pitch and the delivery of high-quality proposal documents and presentations.- Develop and implement client targeting initiatives and campaigns; help identify new business opportunities.- Help drive client feedback gathering by identifying appropriate candidates for client listening, executing interviews, and ensuring all feedback is acted upon appropriately.PROFILE RISING and MARKETING CAMPAIGNS- Create and implement integrated marketing campaigns for the IP Practice in the Americas to raise our profile and awareness among our key target audiences, and generate opportunities to meet potential clients.- Plan and manage the implementation of marketing and communications programs in support of the wider MandBD plan, including client events, targeted seminar programs, client-facing material production, website development, digital and social media, etc.- Develop and optimize relationships with relevant industry associations and organizations, ensuring sponsorships drive value and client engagement.PLANNING and BUDGETING- Consult with the IP Americas practice area leader and other key IP stakeholders to develop and implement strategic business and MandBD plans and budgets as well as manage and report on progress.- Responsible for managing the IP Americas MandBD activities.- Deliver meaningful market, client, and competitive intelligence, research, and analysis to support the planning process and other MandBD TERNAL COMMUNICATIONS and KNOWLEDGE SHARING- Coordinate and actively participate in regular meetings of industry sector teams and their relevant sub-groups to ensure coordination with the IP practice group.- Ensure there is a structured approach for maintaining up-to-date MandBD information and knowledge, such as credentials and pitches. This includes capturing and maintaining experience for inclusion in our experience database and marketing collateral.- Work with the partners to promote practice capabilities across the firm, through practice and other internal communications and the firm's intranet.DEPARTMENT LEADERSHIP- Serve as the MandBD subject matter expert for the IP Practice Group particularly for the Americas region.- Play a leadership role on the IP MandBD team, helping to lead on larger projects and to develop and reinforce best practices and processes.- Display manager behavior ensuring best practices and business basics are adhered to and exemplify 'best-in-class' marketing and business development delivery across firm stakeholders.WIDER MandBD PROJECTS- Contribute to wider MandBD projects and additional duties as required.- Participate in our global Responsible program - a program dedicated to community investment and social justice.

Created: 2026-02-13