Digital Strategist

Career Area: Technology, Digital and Data Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do u2013 but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here u2013 we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Your Work Shapes the World at Caterpillar Inc. Our common values and focus on inclusion and respect drive the decisions made by our company, teams and people. This is why we are committed to hiring and building diverse teams representative of the customers we serve globally. When you join our team, you can apply your unique life and job experiences and work in an environment where your ideas are heard, your contributions are celebrated, and your whole-self matters. When you join Caterpillar, you're joining a global team who cares not just about the work we do u2013 but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here u2013 we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. About Cat Financial Cat Financial is a subsidiary of Caterpillar Inc., the worldu2019s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For more than 40 years, Cat Financial has provided a wide range of financing solutions to customers and Catu00ae dealers for machines, engines, Solaru00ae gas turbines, genuine Cat parts and services. Headquartered in Nashville, Tennessee, Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America, Asia, Australia, Europe and Africa. Visit to learn more about Cat Financial. Role Definition + This strategic role bridges the gap between business and technical teams to drive the development and adoption of digital and marketing technologies. With a focus on enhancing our MyCatFinancial digital experience, the position plays a key part in shaping how customers engage with our brand. Ideal candidates bring a strong understanding of marketing technologies, data, and digital strategy, and are passionate about delivering seamless, innovative solutions across the customer journey. Responsibilities + Lead medium to large projects, with moderate to high complexity related to marketing technology and digital experience adoption/utilization. + Consult with marketing teams with the usage of marketing technologies to improve marketing performance to achieve business objectives. Is a deep subject matter expert in the development and delivery of experiences for sales and marketing. + Develop strategies related to digital experiences and digital marketing process excellence to improve marketing performance. Leads efforts in developing marketing technology roadmaps based on business requirements and marketing performance measures. Leads creation, analysis and validation of business requirements, translating them into detailed functional requirements and features, and defining success of the experience. This includes creating features, defining dependencies, impacts and acceptance criteria, and obtaining requirements sign-off from requesting business partners. + Represent the business in marketing technology and/or data planning meetings, road mapping, reveals, and retrospectives. In addition, responsible for creating, maintaining, prioritizing, and communicating the digital backlogs based on business strategy. Skill Required: _Customer Focus:_ Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. _Level: Extensive Experience:_ + Facilitates creation of the 'right' products and services to resolve customer business issues. + Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement. + Advises others on creating customer focused environments in various scenarios. + Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations. + Measures and observes customer satisfaction levels to ascertain and implement service improvement alternatives. + Communicates and models the criticality of customer focus as an organizational strategy. Creativity _:_ Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. _Level: Extensive Experience:_ + Maintains balance between innovation and pragmatism. + Challenges accepted ways of operating. + Monitors innovations in field and explores usefulness in own function. + Encourages, solicits, and rewards imaginative ideas. + Supports experimentation and accepts occasional setbacks or failures. + Finds new ways to approach problems. Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. _Level: Working Knowledge:_ + Delivers helpful feedback that focuses on behaviors without offending the recipient. + Listens to feedback without defensiveness and uses it for own communication effectiveness. + Makes oral presentations and writes reports needed for own work. + Avoids technical jargon when inappropriate. + Looks for and considers non-verbal cues from individuals and groups. Relationship Management : Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. _Level: Extensive Experience:_ + Communicates to clients regarding expectations of all parties. + Participates in negotiating the terms of the business relationship. + Conducts periodic reviews of work effort, progress, issues, and successes. + Maintains productive, long-term relationships with clients or vendors. + Creates opportunities to educate support teams on client priorities. + Empowers others to establish collaborative, healthy relationships. Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges. _Level Extensive Experience:_ + Advises others on the assessment and provision of all technical solutions. + Engages appropriate subject matter resources to effectively resolve technical issues. + Mentors others to enhance their technical competence and its application to achieve more effective technical solutions. + Coaches others in promoting, defining, analyzing, and providing superior technical solutions to business problems. + Provides effective solutions to moderate technical challenges through strong technical competence, effectively examining implications of events and issues. + Assumes accountability for personal technical performance and holds others responsible for theirs. Strategic Thinking: Knowledge of the importance of

Created: 2026-02-16