Digital Analyst

Digital AnalystOffice of the SVC and Provost - Pennsylvania-Pittsburgh - (26000811)u00a0Pitt EDGE, the University of Pittsburgh's Center for Excellence in Digital Education, is dedicated to advancing the University's strategic vision for online, hybrid, and continuing education. Established within the Office of the Provost, Pitt EDGE supports the planning, development, implementation, and evaluation of digital learning programs across Pitt's 16 schools, providing centralized services such as market analysis, academic planning, recruitment, instructional design, technology integration, and quality assurance. The center collaborates closely with academic units to expand access to high-quality education for diverse learner populations and to ensure cohesive, effective online and hybrid learning experiences. The EDGE Enrollment Management team is a dynamic, data-driven unit dedicated to growing Pitt's portfolio of workforce-aligned online, master's and professional programs. We integrate creative storytelling, digital strategy and enrollment best practices to connect prospective students with transformative educational opportunities that advance their careers.Resume and cover letter must be submitted with the application.u00a0Job SummaryEvaluates business requirements and performs advanced data integration and analysis. Develops advanced analytical and reporting tools utilizing multiple sources of integrated data. Provides technical support.Essential FunctionsThe Digital Analyst will drive Pitt EDGE's data-driven enrollment marketing by managing full-funnel performance and automated reporting to provide stakeholders with actionable ROI insights. This role is essential for optimizing digital campaigns and user experiences to support the sustainable growth of our workforce-aligned online and graduate programs. Responsibilities: u2022 Review funnel data and enrollment program performance across all digital channels to determine ROI of efforts u2022 Analyze website traffic, user behavior, and conversion metrics u2022 Share insights and actionable recommends with teams in various functions across the University u2022 Present findings and performance data to clients/stakeholders u2022 Identify opportunities to optimize digital campaigns and user experience u2022 Track organic search performance and SEO effectiveness u2022 Create dashboards and assist the maintenance of automated reporting systems u2022 Collaborate with paid media strategist on campaign optimization.Physical EffortNoneAssignment Category:u00a0Full-time regularJob Classification:u00a0Staff.Data Analyst IIIJob Family:u00a0Information TechnologyJob Sub Family:u00a0AnalyticsCampus:u00a0PittsburghMinimum Education Level Required:u00a0Bachelor's DegreeMinimum Years of Experience Required:u00a05Will this position accept substitution in lieu of education or experience:u00a0Combination of education and relevant experience will be considered in lieu of education and/ or experience requirement.Work Schedule:u00a0Monday through Friday: 8:30 a.m.-5:00 p.mWork Arrangement:u00a0Remote: Teams working from different locations (off-campus).Hiring Range:u00a0TBD Based Upon QualificationsRelocation_Offered:u00a0NoVisa Sponsorship Provided:u00a0NoBackground Check:u00a0For position finalists, employment with the University will require successful completion of a background checkChild Protection Clearances:u00a0Not ApplicableRequired Documents:u00a0Resume, Cover LetterOptional Documents:u00a0Not ApplicablePI282276082

Created: 2026-02-16