Brand Manager, Starbar Fly Control

This job was posted by : For moreinformation, please see: Life Sciences (CLS) is a strategic business unit of CentralGarden & Pet Company (NASDAQ: CENT & CENTA), that is dedicated todelivering insect management solutions to a wide array ofBusiness-to-Business markets. Our Equine business unit is seeking aBrand Manager to oversee the Starbar brand of fly control products. Coreproduct categories include insecticidal baits and non-insecticidaltraps.The Brand Manager is a key contributor to the overall marketing team,responsible for defining and building the sales strategy for theassigned brand portfolio. They will have P&L responsibility and betasked to develop annual brand plans and ensure successfulimplementation of strategies and tactics to achieve divisional businessresults.The position will be located in Phoenix, AZ and will report to theDirector of Marketing, Equine with a strong connection with the Directorof Marketing, Agricultural Products and Swine Sales for the ProfessionalBrands business unit. We work a hybrid schedule with Mondays & Fridayswork from home; Tuesdays, Wednesdays & Thursdays in office.Please visit our websitesat[information.KEY RESPONSIBILITIES- In partnership with the Director of Marketing, develop business objectives and marketing plans and campaigns for the assigned brand portfolio, reflecting the overall corporate goals; seamlessly executing the marketing plans to deliver against the brand, financial and share objectives to drive awareness, engagement, and loyalty- Successfully implement brand strategies and tactics for the annual marketing plan; lead the development of brand assets, including visual identity, tone of voice, and storytelling; Oversee content creation for websites, social media, email, and sales enablement tools- Drive brand performance and optimization; Monitor brand performance metrics (e.g., awareness, perception, engagement) and report on ROI; Continuously refine strategies based on data and feedback- Lead the eCommerce strategy and execution across key digital platforms by optimizing product listings, pricing, and brand content; driving SEO/SEM and promotional campaigns; monitoring online performance metrics and collaborating with internal and agency partners to enhance visibility, engagement, and overall channel profitability.- Providing P&L management for the brand, working with Sales Operations & Capabilities on weekly sales forecasts, pricing strategies, identifying margin improvements, and monitoring marketing expenditures- Furnishing business analysis for the market including sales program evaluations, market research and insights; conduct market analysis to understand customer behavior, industry trends, and competitive positioning; Translate insights into actionable brand initiatives and campaigns; Provide regular status reports to their manager and/or the Leadership Team- Providing the field sales force with marketing and programing tools to assist with their demand creation needs throughout the distribution channel, such as sales training presentations, marketing collateral, new product launch materials, and annual customer programs- Representing the assigned portfolio as Brand Champion within company and industry, such as attending various industry events including consumer and trade shows, customer training meetings, and industry forums- Partner with Sales Operations & Capabilities- - To manage internal resources, assuring efficient execution of projects, including championing and managing new product launches for assigned brands - Work with production schedulers, the plants, the warehouse, and quality control to ensure the best possible quality and the least possible back orders - Working with customer service team to ensure accurate implementation of sales programsQUALIFICATIONS35 years of experience in brand management, marketing, or productmanagement (CPG or B2B experience strongly preferred)Experience in developing and executing integrated marketing plans andmanaging cross-functional initiativesFamiliarity with digital marketing, e-commerce, or CRM platforms aplusExperience managing a P&L and understanding ways to improve businessprofitabilityProficient in MS Office Suite (Outlook, Word, Excel, and PowerPoint)Exceptional project management skills and experience leadingcross-functional teamsMust be creative and possess excellent communication, interp

Created: 2026-02-17