Vice President of Performance Marketing

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. In line with our current needs and planned growth, we are very pleased to offer a new opportunity to join our dedicated team as the Vice President of Performance Marketing. The Vice President of Performance Marketing will be a pivotal leader in driving the digital-first marketing and patient acquisition strategy for Aspen Dental. This role will report into The Aspen Groupu2019s Head of Commercial Performance & Growth, while directly supporting Aspen Dentalu2019s Chief Marketing Officer. This role will manage paid media spend and mix strategy for Aspen Dental - overseeing cross-channel acquisition to ensure consistent growth in patient volume across service lines, while maintaining healthcare industry compliance. This individual will be responsible for leading innovative, value-driven brand and performance marketing strategies that position TAG at the forefront of digital acquisition marketing. Key Responsibilities: + Develop and lead a comprehensive performance marketing strategy to maximize total and high-value patient acquisition across Aspen Dentalu2019s service lines. + Drive omnichannel acquisition across search, television, display, social media, programmatic, and emerging media - balancing national strategy with hyper-localized marketing by market and demographic. + Bring demonstrated expertise in digital acquisition across Meta, TikTok, YouTube, LinkedIn, and modern paid search. + Implement AI-driven marketing strategies and the latest advertising products to drive competitive advantage and spend efficiency. + Partner with brand and creative to ensure channel-specific content drives high-value patient engagement. + Lead robust testing and advanced measurement to continuously optimize performance based on lead quality/intent and revenue value. + Translate data into actionable improvements, partnering cross-functionally to optimize the full digital patient journey and conversion of paid leads to appointments / services. + Ensure compliance with industry standards and patient privacy regulations. + Build and mentor a high-performing digital marketing team, managing internal members and agency partners u2013 and working collaboratively with group analytics support. Qualifications: + Bacheloru2019s degree in Marketing, Business, or related field; MBA or equivalent advanced degree preferred. + 15+ years of progressive experience in performance marketing, with a strong track record in digital-first consumer acquisition, and high growth, compliance-oriented industries. + Proven expertise in AI-driven marketing tactics, advanced measurement techniques, and the latest digital advertising products. + Deep expertise across performance channels including paid search, social, programmatic, video and affiliate. + Strong analytical skills with a history of translating complex data into actionable insights and strategic initiatives. + Experience leading national and localized marketing strategies across a diverse portfolio. + Excellent leadership, communication, and cross-functional collaboration skills. If you are an applicant residing in California, please view our privacy policy here: + Salary: Annual pay range: $220,000 - $270,000, plus bonus/incentives + A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

Created: 2026-02-19