Director of Sales and Marketing
Hersha Hospitality Management LP - Delray Beach, FL
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Opportunity: Director of Sales & MarketingAt The Ray Hotel Delray Beach, Curio Collection by Hilton, hospitality is artfully reimagined. As Director of Sales & Marketing, you will craft and execute strategies that connect guests to unforgettable experiences while delivering exceptional revenue results. This role invites a dynamic leader ready to blend analytics, creativity, and relationship-building into a powerful commercial vision.Your Growth PathArea Director of Sales - Regional Director of Sales - Corporate Director of Sales - VP of SalesYour FocusDevelop and execute strategic sales and marketing plans aligned with the hotel’s revenue goals, lifestyle positioning, and defined budget.Champion a strong digital and e-commerce presence, optimizing internet marketing, social media, and online distribution channels.Partner closely with Revenue Management to implement pricing, channel, and mix-of-business strategies that maximize profitability.Identify opportunities across all segments, including group, transient, corporate, leisure, and social events.Leverage market intelligence, analytics, and competitive data to shape forward-thinking sales initiatives.Build and maintain relationships with key accounts, local partners, and community organizations to drive visibility and revenue.Position and promote the hotel’s unique offerings, including its rooftop experiences, culinary venues, and lifestyle amenities.Lead, inspire, and develop the sales team through coaching, performance management, and professional development.Prepare, implement, and maintain a comprehensive annual marketing plan with measurable objectives.Utilize consultative selling techniques to negotiate and close business that delivers mutual value.Represent the hotel through outside sales calls, networking events, and community engagement activities.Ensure alignment with brand standards and company values.Perform other duties as requested by management.Your Background and SkillsFour-year college degree required; additional/advanced degree coursework in business administration, marketing and communications a plus.Previous sales experience in a comparable full service hotel.Public relations and community marketing experience required.Proficient in use of Excel, Word, Delphi and access database tools.Hilton experience is preferred.HHM Benefits and PerksMedical, Dental and Vision Health InsurancePaid Time Off401k Company MatchFree Basic Life InsuranceTravel DiscountsCommuter Transit and Commuter Parking BenefitsQuarterly Bonuses and IncentivesEmployee Assistance and Wellness ProgramEducational/Professional DevelopmentTechnology ReimbursementsWork Environment and ContextWork schedule varies and may include occasionally working on holidays, weekends.Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard.Moderate travel between hotel and client’s locations required.What We BelievePeople Are Our Capability - Hearts That Serve - Only Excellence - Stay Nimble - Own ItHHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.
Created: 2026-02-23