Manager, Consumer Insights

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. Background:u00a0 NBCUniversal Media Group is looking for a Manager of Consumer Insights to join our team, driving primary research initiatives that bring the voice of the consumer to the growth and strategy teams for Peacock, NBC, and Bravo. This individual will be a critical player within the Insights team tasked with executing primary research and conducting robust analysis in support of the growth strategy plan for the business. In this role, you will conduct research on the U.S. media consumer and collaborate with stakeholders across the organization to inform business decisions around pricing and bundling for the Peacock streaming service, as well as distribution across the ecosystem of traditional and online video (dMVPD, SVOD, FAST, and social platforms).u00a0 The ideal candidate isu00a0au00a0consumer insights/primary researcher with quantitativeu00a0expertiseu00a0ready to have an impact and help drive strategic decision-making. You should have experience leading quantitative primary research initiatives and conducting advanced data analysis. We are looking for a candidate with a deep background in leading a range of primary research studies, includingu00a0surveys andu00a0advanced quantitative methods likeu00a0MaxDiff,u00a0conjointu00a0andu00a0driversu00a0analyses.u00a0 Responsibilities:u00a0u00a0 + Help design and execute all phases of research workstreams, including writing briefs, drafting surveys and discussion guides,u00a0managing survey fielding,u00a0analyzing banners & crosstabs,u00a0conducting advanced data analysisu00a0developing insight narratives, and presenting findingsu00a0 + Synthesize qualitative, quantitative, and first-party signals into clear insightsu00a0in support ofu00a0Growthu00a0Strategyu00a0Plans foru00a0the business, contributing to building a successful streaming service andu00a0expandingu00a0theu00a0reachu00a0of our entertainment brandsu00a0 + Oversee monthly landscape tracking to deliver a comprehensive view of consumer behaviors and preferences in TV & streamingu00a0 + Support management of relationships with external research agencies and vendors, ensuring high-quality deliverablesu00a0 + Build relationships with the Distribution, Growth Strategy, Partnerships, and Advanced Analytics teams,u00a0helping them achieve theiru00a0objectivesu00a0with strategic insights backed by thoughtful and robust analysisu00a0u00a0 + Become a subject matter expert on all things primary research, to support peers & internal stakeholders and develop your careeru00a0 + Leverage innovative research methodologies and AI-enabled tools streamline repeatable workflows (e.g., survey design, coding, synthesis, visualization)u00a0 + Help foster a consumeru2011centric culture by bringing human insights and the voice of the consumer into briefs, recommendations, and decisionsu00a0 Basic Requirements:u00a0u00a0 + 5+ yearsu2019 experience in consumer insights or market research within entertainment, streaming media, or a related industryu00a0u00a0u00a0u00a0 + Bacheloru2019s degreeu00a0required;u00a0Masteru2019su00a0degree preferred in a relevant field (Quantitative Methods, Market Research, Psychology, Sociology, Statistics, etc.)u00a0 + Advancedu00a0proficiencyu00a0in survey analysis tools (e.g.,u00a0displayr,u00a0Marketsight, SPSS, etc.)u00a0requiredu00a0 + Statisticsu00a0proficiencyu00a0and experience required, with an ability to conduct advanced statistical analysis (i.e., regression, factor, cluster) and other quantitative methodologies (e.g.,u00a0MaxDiff, conjoint, Gabor-Granger)u00a0 + Skilled in quantitative primary research design and project management, including advanced survey writing, survey datau00a0analysisu00a0and vendor managementu00a0u00a0 + Excellent written and verbal communication skills, with experience presenting insights to crossu2011functional partners.u00a0u00a0u00a0u00a0 Desired Characteristics:u00a0 + Experience leveraging GenAI research tools (e.g., Microsoft 365 Copilot, Listen Labs, etc.) preferredu00a0u00a0 + Liveu00a0the values of collaboration and teamwork,u00a0operatingu00a0as one team across NBCUniversal Media Groupu00a0 Additional Requirements:u00a0 + Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time. + This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $80,000 - $105,000.u00a0 As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to .

Created: 2026-02-23