Vice President of Product and Consumer Experience

Who We Are: Our story began in 2011 when a group of office workers at a major logistics company in Chicago had a lunch problem. Nearby options were limited,u00a0and the team was spending too much time and money traveling to their favorite restaurants. They had an idea: bring Chicagou2019s local restaurant culture inside the office to sell food. u00a0It was an immediate hit. When they discovered people from other companies sneaking into their office, they knew they were on to something. Fooda pioneered the concept of rotating popup restaurants inside offices. Today, we operate in 45 cities with over 100 million meals served and continue to grow rapidly. Powered by technology and a network of 1500+ restaurants, we feed hungry people at work through a platform of unique food programs located within companies, office buildings, hospitals, schools, distribution centers, and more. At Fooda, we believe a workplace food program should be something employees love and look forward to every day. Who We Are Looking For: The Vice President of Product & Consumer Experience, reporting to the Chief Technology Officer is a builder-operator owning Product Management and Consumer(B2C) Marketing end-to-end (strategy, budget, team and execution), alongside championing AI-driven innovation to drive product growth, consumer and partner engagement. This role partners with the existing B2B Marketing and Data Science functions while building out the B2C/consumer-marketing muscle. It alsou00a0owns the end-to-end product investment thesis, contributes an independent voice in executive decisions, and helps shape our stakeholder experience with measurable outcomes. What Youu2019ll Be Doing: Product Strategy & Execution: + Define and manage the product roadmap covering core features and AI-embedded/AI-powered capabilities with clear metrics such as revenue growth and user engagement. + Drive an AI visionu00a0identifying high-ROI use cases, embedding ML models and generative AI into consumer-facing features, and deploying AI tooling that shortens spec-to-release cycles across Product, Engineering, and QA. + Align roadmap priorities with business objectives and market trends through close collaboration with Engineering, InfoSec, Compliance, Data Science, B2B Marketing and the executive team. + Work with engineering to develop products based on data insights that drive measurable results. + Lead build vs. buy evaluations (in u2011 house, partnership, or M&A) and steer post u2011 acquisition u201cintegrate vs. stand u2011 aloneu201d decisions and execution. + Join key Client QBRs and Vendor Councils; translate field insights into roadmap bets that unlock upsell revenue and partner performance Consumer Experience: + Own, develop and execute consumer marketing strategy (acquisition, retention, loyalty and growth) while collaborating with the B2B Marketing leader for cross-channel cohesion. + Ensure full alignment of consumer marketing and product roadmaps (both technology and in-person experience). + Own Consumer Satisfaction & Marketing KPIs and budget; apply analytics to optimize spend and performance. + Build the consumer-marketing function: hire, mentor, and scale a data-driven team (growth, lifecycle, creative) that works hand-in-glove with Product. + Run a test-and-learn engine, designing experiments, analyzing results, and iterating rapidly, using modern analytics and Data Science models to personalize outreach and offers. Data Science and Consumer Insights: + Work with the leader of Data Science to embed DS models (pricing, personalization, forecasting) into product features while keeping DS an independent u201ctruth u2011 telleru201d for enterprise KPIs. + Improve segmentation, pricing, and targeting to enhance consumer insights and outcomes. Cross Functional Collaboration: + Collaborate with Sales, and Operations to drive product-led growth and innovation. + Work with other senior leaders to establish decision-making frameworks and clear accountability for strategic initiatives. + Represent consumer needs to inform executive-level strategic decisions. What You Should Already Have: + 10+ years in product leadership, including scaling a marketplace from + Proven record of cross u2011 functional partnership with Engineering, Data Science, InfoSec, Compliance, and B2B/B2C Marketing in a growth-oriented environment. + Ability to align product development with marketing efforts to achieve measurable growth outcomes. + Demonstrated success running build u2011 vs u2011 buy playbooks and post u2011 merger/acquisition product integration. + Expert in ROI modeling and first u2011 principles thinking; comfortable defending investments in board settings. + Track record of hiring product talent including AI and consumer u2011 marketing into lean teams, then scaling responsibly. + Hands-on experience guiding PCI, SOC 2, SOX, or comparable audits through product releases. + Proven experience in building, operating and scaling marketplaces, consumer platforms, or digital businesses is required. + Strong communication, collaboration, and leadership skills with the ability to operate effectively at the executive level. Join Us: This role starts hands u2011 on leading a three u2011 person Product team, then scales the organization as ROI milestones are hit. Youu2019ll steer Foodau2019s journey to a $1B+ marketplace, build and enhance Foodau2019s product suite for scale, and embed AI u2011 driven consumer experiences while partnering with top u2011 tier Engineering peers, and influence the growth of emerging areas like Data Science. If you thrive on measurable impact, rigorous thinking, and bold market moves, weu2019d love to talk. What Weu2019ll Hook You Up With: + Competitive base salary, bonus plan, and stock options, based on experience + Comprehensive health, dental and vision plans + 401k retirement plan with company match + Paid maternity and parental leave benefits + Flexible spending accounts + Company-issued laptop + Daily subsidized lunch program (ours)u00a0 The salary range for this role is $230,000-$250,000. The salary is dependent on a number of factors including but not limited to: work experience, training, location and skills. This role will require upwards of 25% travel and will be based in Foodau2019s Chicago headquarters. Candidates will be asked to be in Foodau2019s office 3+ days a week. u00a0 Powered by JazzHR

Created: 2026-03-07