Sr. Director - Product Management (Choose)

About Gap Inc. Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials. This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team. About the RoleThe Sr. Director, Product Management - Choose is a strategic leader responsible for shaping how customers evaluate, compare, and select products across digital and in-store environments. This role oversees three core domains — Product Merchandising, Size & Fit, and Upsell & Cross-Sell — that collectively drive product understanding, confidence, and purchase intent. This leader defines the strategy and execution framework that delivers engaging, data-informed merchandising experiences; builds trust and accuracy in size and fit decisions through AI-driven tools; and uses intelligent recommendations to elevate basket value and customer satisfaction. Partnering closely with UX, Engineering, Ecommerce, Marketing, and Merchandising teams, this leader ensures the Choose experience is seamless, personalized, and aligned to brand identity across all touch points.What Youll DoDefine and execute a unified Choose strategy across Product Merchandising, Size & Fit, and Upsell & Cross-Sell to improve product clarity, confidence, and conversion.Lead development of enhanced PDP experiences, inventory visibility, and promotional storytelling thatblendcreativity and data-driven optimization.Advance the use of AI and personalization engines to support sizing guidance, virtual try-on, and real-time fit recommendations across channels.Drive the roadmap for upsell and cross-sell capabilities,leveragingpredictive data and customer insights to increase basket size and engagement.Partner cross-functionally with Content Supply Chain, Purchase, and Customer Lifecycle teams to ensure seamless integration of content, pricing, and loyalty strategies within the Choose journey.Foster a culture of experimentation, using A/B testing and analytics tovalidatecustomer behavior insights andoptimizeproduct discovery and decision-making.Build and lead a high-performing team of up to 8-12, providing coaching, accountability, and development opportunities consistent with Gap Inc.’s leadership framework.

Created: 2026-02-25