Digital Marketing Specialist

Job Title Digital Marketing Specialist Job Description Summary Job Description The Digital Marketing Specialist plays a key role in driving the execution, optimization, and continuous improvement of digital property marketing initiatives. This role supports and enhances digital property marketing products and services within the property marketing service tower and sits within a global digital marketing team, partnering with stakeholders across regions to translate business needs into scalable, user-focused digital solutions.Working in a fast-paced, collaborative professional services environment, the Digital Marketing Specialist is accountable for delivering high-quality digital experiences, supporting operational excellence, and building trusted relationships with stakeholders, partner teams, and vendors.This role is well suited for a marketing professional who brings strong digital expertise, sound judgment, and the ability to balance execution, strategy, and stakeholder engagement in a global context.Key ResponsibilitiesOwn the execution, optimization, and ongoing evolution of select digital property marketing products and projects, including oversight of business-as-usual (BAU) operations such as incident management, vendor coordination, and process improvementOwn user support and enablement for one or more property data source systems, using feedback and usage insights to inform enhancements and improve the end-to-end user experiencePartner with business stakeholders across regions to conduct stakeholder research, gather requirements, and perform digital analysis to assess needs, identify opportunities, and inform solution design and prioritizationManage property-related development user stories from discovery through deployment, ensuring business needs are clearly captured in actionable functional requirements and user storiesPartner closely with the Global Website product team to groom backlogs, prioritize work, and guide stories through development sprints, testing, and releaseLead or support user acceptance testing (UAT), release readiness, and end-user communicationsServe as a primary point of contact for stakeholders and partner teams for assigned products and initiatives, building relationships grounded in trust, transparency, and accountabilityDemonstrate strong executive presence and the ability to engage confidently with senior stakeholdersAnalyze trends, feedback, and performance data to identify risks, opportunities, and make recommendations for continuous improvementLead workstreams in support of the digital property marketing service tower, supporting planning, prioritization, and cross-team coordinationEstablish and maintain processes, documentation, and best practices to support consistent delivery and operational excellenceRequired QualificationsBacheloru2019s degree in Marketing, Communications, Business, or a related field, or equivalent experience2u20135 years of experience in digital marketing, marketing operations, product support, or a related roleDemonstrated experience translating business requirements into digital or technical solutionsStrong analytical skills, with the ability to evaluate data, identify trends, and inform decisionsProven ability to manage multiple initiatives with competing prioritiesStrong written and verbal communication skills, including experience engaging with senior stakeholdersProven ability to work effectively across diverse audiences, functions, and experience levels, including global partnersExperience partnering cross-functionally with technology, product, or development teamsPreferred QualificationsExperience supporting or managing digital platforms such as content management systems (CMS), analytics tools (including Google Analytics), video hosting platforms, or other marketing technology systems used to analyze user engagement and performanceExperience or familiarity with paid digital advertising and email marketingFamiliarity with UX/UI principles and best practices, with the ability to evaluate and contribute to user-centered digital experiences based on data-driven insightsFamiliarity with property data, complex data structures, or database-driven systems, and an interest in improving how data is presented and consumedExperience building clear, well-structured presentations in PowerPoint and delivering content to stakeholders and partner teamsExperience working with Azure DevOps or similar development work management toolsExperience using Asana or other project management tools, or formal training in project management principlesExperience in B2B, professional services, or real estate environmentsWhat We OfferOwnership of impactful digital property marketing initiatives with visible business impactOpportunities to influence digital solutions, roadmaps, and user experience decisions on a global scaleExposure to senior stakeholders and cross-functional leadershipA collaborative, inclusive environment within a global real estate services organization Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements. The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidateu2019s experience and qualifications. The company will not pay less than minimum wage for this role. The compensation for the position is: $ 72,165.00 - $84,900.00 Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated. In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email . Please refer to the job title and job location when you contact us. INCO: u201cCushman & Wakefieldu201d

Created: 2026-02-26