Area Marketing Manager

Job Description:Whats the role?Jiffy Lube has ambitious growth and expansion goals over the next 5 years, and building and supporting the brand is fundamental to that success. The uniqueness of a franchisee-owned business is that you have over 120+ independently owned and operated businesses (franchisees) who operate nearly 2,100 Jiffy Lube store locations that consumers see as one. Ensuring the consistency, effectiveness and efficiency of marketing plans across the network is critically important to driving a positive customer experience, improved brand loyalty and recruitment of new business.The Area Marketing Manager is responsible for the strategic development and deployment of local marketing programs designed to drive car count to Jiffy Lube store bays. They are located in the field to guide, educate and consult with the franchisee community, often interacting with the business owners and c-level positions.The purpose of the Area Marketing Manager is to lead the strategic development of local marketing programs for 20-30 unique franchisees that deliver on the key business objectives, including vehicle count, store sales revenue/royalty contribution and lubricants product volume. The role leverages the national marketing tools, programs and plans to help franchisees develop an integrated marketing plan relevant to the specific market and inclusive of; all media (TV, digital and social), in-store promotions, paid search, public relations, cause marketing and reputation management. This role is the marketing focal point for assigned franchisees and the Jiffy Lube Operations team with responsibility to lead the deployment of all marketing programs from the franchisor (Jiffy Lube International). It requires coordination with Jiffy Lube Marketing and Operations, IT and Communications and works with up to 20 different marketing agencies to support the plan development. Franchisees are contractually required to invest marketing dollars into their business and this role really helps to ensure the effectiveness and efficiency of those dollars. The Area Marketing Manager also has responsibility for ensuring their assigned franchisees areseeing the value delivered to them viathe National Advertising plan and adopting any local recommendations based on the national plan.What youll be doingPartners with each franchisee to develop and execute local marketing plans across the individual markets to build the Jiffy Lube brand and reach target customers to drive the business forward - plans are fully integrated inclusive of media (TV, digital and social), PR, reputation management, promotions and cause marketing.Responsible for creative content reviews to ensure consistency and relevancy of the national advertising in the local marketsLeads annual marketing planning with the franchisees alongside their agency partners to amplify the national plan in the key markets[]{style=

Created: 2026-02-26