Email Marketing Manager

Email Marketing ManagerOffice of the SVC and Provost - Pennsylvania-Pittsburgh - (26000974)u00a0Pitt EDGE, the University of Pittsburgh's Center for Excellence in Digital Education, is dedicated to advancing the University's strategic vision for online, hybrid, and continuing education. Established within the Office of the Provost, Pitt EDGE supports the planning, development, implementation, and evaluation of digital learning programs across Pitt's 16 schools, providing centralized services such as market analysis, academic planning, recruitment, instructional design, technology integration, and quality assurance. The center collaborates closely with academic units to expand access to high-quality education for diverse learner populations and to ensure cohesive, effective online and hybrid learning experiences. The EDGE Enrollment Management team is a dynamic, data-driven unit dedicated to growing Pitt's portfolio of workforce-aligned online, master's and professional programs. We integrate creative storytelling, digital strategy and enrollment best practices to connect prospective students with transformative educational opportunities that advance their careers.u00a0Job SummaryDevelops and implements data-driven, targeted marketing materials and plans to publicize and promote University activities, services, products, and events. Creates and administers effective marketing campaigns; manages social media and email campaigns. Establishes new funding and revenue sources.Essential FunctionsThe Email Marketing Manager oversees graduate enrollment email communications across the university, providing strategic direction, standards and coordination for email marketing efforts. This role serves as the central owner of the email channel, guiding the development of effective enrollment-focused email journeys and ensuring alignment with institutional goals, best practices and performance expectations.u2022 Lead the graduate enrollment email marketing function, setting strategy, priorities, and standards. u2022 Oversee development of enrollment-focused email journeys and guide schools in aligning with institutional goals. u2022 Establish governance for email best practices, including content, personalization, accessibility, and brand alignment. u2022 Manage the centralized graduate email communications calendar to ensure coordinated outreach and appropriate cadence. u2022 Direct collaboration with CRM and digital teams to support segmentation, automation, and lifecycle campaigns. u2022 Define performance expectations and use analytics to drive optimization and inform stakeholders. u2022 Set and enforce processes for email development, testing, compliance, and quality assurance. u2022 Serve as the institutional lead for graduate email marketing, advising programs and maintaining accountability for results.Physical EffortPosition is sedentaryAssignment Category:u00a0Full-time regularJob Classification:u00a0Staff.Digital Marketing ManagerJob Family:u00a0Communications & MarketingJob Sub Family:u00a0Digital MediaCampus:u00a0PittsburghMinimum Education Level Required:u00a0Bachelor's DegreeMinimum Years of Experience Required:u00a03Will this position accept substitution in lieu of education or experience:u00a0NoWork Schedule:u00a0Monday - Friday, 8:30 a.m. - 5:00 p.m.Work Arrangement:u00a0Remote: Teams working from different locations (off-campus).Hiring Range:u00a0TBD Based Upon QualificationsRelocation_Offered:u00a0NoVisa Sponsorship Provided:u00a0NoBackground Check:u00a0For position finalists, employment with the University will require successful completion of a background checkChild Protection Clearances:u00a0Not ApplicableRequired Documents:u00a0Resume, Cover LetterOptional Documents:u00a0Not ApplicablePI282534792

Created: 2026-02-26