Communications Specialist II or Sr., Advertising

Work Place Flexibility: Onsite Legal Entity: Entergy Services, LLC This is an onsite position in New Orleans, LA or Jackson, MS. Relocation assistance and sponsorship is not provided. This position will be filled as a Communications Specialist II or III based on the experience and qualifications of the selected candidate. Job Summary/Purpose The Advertising Specialist will partner with our internal creative team and agency of record to plan, develop, and execute high-impact advertising campaigns that elevateEntergyu2019s brand, drive audience engagement, and deliver measurable business results. This role demands strong project management skills to orchestrate multiple campaigns, coordinate cross-functional teams and external partners, manage timelines and deliverables, and ensure seamless execution from concept to completion u2013 all while optimizing performance and maximizing return on investment (ROI). Job Duties/Responsibilities + Develop, execute, and manage integrated advertising campaigns across digital, social media, print, TV, radio, out-of-home, and emerging channels aligned with business objectives.u2022 Conduct and oversee market research (in partnership with research vendors) to define target audiences, uncover market trends, and analyze competitor activity.u2022 Collaborate with copywriters, designers, videographers, and other creatives to produce engaging ad content, including copy, visuals, video, and multimedia assets.u2022 Plan and execute media buys, selecting optimal channels (e.g., Google Ads, Meta, LinkedIn, programmatic, traditional media) and negotiating placements for maximum reach and efficiency.u2022 Manage advertising budgets, tracking spend and ensuring campaigns deliver strong ROI while staying within financial guidelines.u2022 Monitor campaign performance using tools such as Google Analytics, platform-native dashboards, and third-party trackers; measure key metrics (impressions, CTR, conversions, etc.).u2022 Optimize campaigns in real time based on data insights to improve effectiveness and ROI.u2022 Maintain brand consistency across all advertising materials in line with company guidelines and messaging.u2022 Partner with internal stakeholders to align advertising with broader company strategies.u2022 Prepare and present clear, actionable performance reports and recommendations to leadership and stakeholders.u2022 Stay current on advertising trends, new platforms, technologies, and best practices to keep campaigns innovative and effective. Minimum Requirements Minimum education required of the position + Bacheloru2019s degree in Marketing, Advertising, Communications, Business, or a related field. Minimum experience required of the position + 4u20137 years of progressive experience in advertising, digital marketing, or a related role. Minimum knowledge, skills and abilities required of the position + Deep knowledge of advertising principles, media planning, and buying across digital and traditional channels.u2022 Hands-on proficiency with major digital advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, programmatic DSPs).u2022 Strong analytical skills with the ability to interpret data, identify insights, and drive optimization decisions.u2022 Excellent written and verbal communication skills, with experience collaborating across teams and presenting to stakeholders.u2022 Creative mindset with proven ability to develop innovative campaign concepts.u2022 Solid understanding of SEO, SEM, and paid social strategies.u2022 Proven project management skills, including the ability to lead multiple concurrent campaigns, manage timelines, prioritize tasks, and coordinate deliverable across stakeholders. Preferred Skills u2022 Experience with analytics and attribution tools beyond basic platforms (e.g., Google Data Studio/Looker, Tableau, or similar).u2022 Working knowledge of design tools (Adobe Creative Suite) or experience directing creative production.u2022 Familiarity with project management tools.u2022 Prior work in the energy, utilities, or regulated industry is a plus. Key Competencies u2022 Exceptional attention to detail and organizational skills.u2022 Ability to manage multiple campaigns and priorities in a fast-paced environment while consistently meeting deadlines.u2022 Data-driven approach with a focus on measurable results and continuous improvement.u2022 Adaptability to evolving market trends, consumer behavior, and advertising technologies. #LI-TR1 #LI-ONSITE Primary Location: Louisiana-New Orleans Louisiana : New Orleans Mississippi : Jackson Job Function : All Other Jobs FLSA Status : Professional Relocation Option: No Relocation Offered Union description/code : NON BARGAINING UNIT Number of Openings : 1 Req ID: 122389 Travel Percentage :Up to 25% An Equal Opportunity Employer, Minority/Female/Disability/Vets. Please clickhere (to view the EEI page, or see statements below. EEO Statement: The Entergy System of Companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. The Entergy System of Companies complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. The Entergy System of Companies expressly prohibits any form of unlawful employee harassment based on race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of the Entergy System of Company employees to perform their expected job duties is absolutely not tolerated. Accessibility: Entergy provides reasonable accommodations for online applicants. Requests for a reasonable accommodation may be made orally or in writing by an applicant, employee, or third party on his or her behalf. If you are an individual with a disability and you are in need of an accommodation for the recruiting process please click here (?subject=Accessibility) and provide your name, contact number, the accommodation requested and the requisition number that you are requesting the accommodation for. Employee Services will contact you regarding your request. Additional Responsibilities: As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties. Know Your Rights: Workplace Discrimination is Illegal ( The non-confidential portions of the affirmative action program for individuals with disabilities and protected veterans shall be available for inspection upon request by any employee or applicant for employment. Please contact to schedule a time to review the affirmative action plan during regular office hours. WORKING CONDITIONS: As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties. Please note: Authorization to work in the United States is a precondition to employment in this position. Entergy will not sponsor candidates for work visas for this position. Job Segment: Advertising, Social Media, Marketing Communications, Corporate Communications, Market Research, Marketing

Created: 2026-02-26