Customer Insights Leader

Introduction We are looking for a Customer Insights Leader to head our customer insights team and elevate how the organization understands brand, customers, audiences, products, and market dynamics. This role oversees all major research programsu2014brand tracking, U&A, adu2011hoc quant and qual, etc. and provides insights that translate into practical, business-driving decisions across marketing, product, and strategy. The ideal candidate brings deep quantitative research expertise, excels at interpreting data into clear, pragmatic business recommendations, and brings a future-ready mindset to modernize how insights are generated through AI, automation, and synthetic audiences. This person will lead a team of insights professionals and serve as the organizationu2019s senior-most authority on customer understanding. Your role and responsibilities Leadership & Team Development Lead, coach, and develop a team of insights professionals. Serve as the head of the customer insights function, setting priorities, standards, and operating rhythms. Build a culture of rigor, curiosity, and business relevance.Quantitative Research Excellence Oversee design, execution, and interpretation of brand health tracking, U&A studies, adu2011hoc quant and qual (creative/messaging tests, concepts, product positioning) Ensure high standards in questionnaire design, sampling rigor, data quality, and vendor sight Interpretation & Business Actionability Translate quantitative findings into clear, concise, businessu2011ready recommendations. Synthesize data across sources to highlight the

Created: 2026-02-27