Digital Marketing Strategist

Digital Marketing Strategist(un)Common Logic | Austin, Texas | Hybrid/Remote(un)Common Logic is an Austin-based performance agency where strategists own real client relationships, shape actual strategy, and work alongside a team that genuinely geeks out on results. Weve been named a Top Workplace by the Austin American-Statesman for 11 consecutive years — and were looking for the kind of person who finds that unsurprising once theyre here.This is a hands-on, client-facing multi-channel performance role with primary emphasis on PPC and strategic involvement in SEO — including Answer Engine Optimization (AEO), one of the fastest-growing areas in search. If youre the kind of person who gets excited by data, thinks in systems, and wants to do work that actually moves the needle for clients, we want to talk.What Youll DoBe a Trusted Client PartnerServe as the primary strategic point of contact for a portfolio of 5-10 clientsLead client conversations, set strategic direction, and proactively surface opportunitiesOwn day-to-day communication and maintain positive, proactive relationshipsPerform deep data analyses to deliver measurable results that exceed expectationsOwn PPC Strategy & ExecutionManage and optimize PPC campaigns end-to-end — from account structure and keyword strategy through bidding, budget allocation, and ongoing iterationDesign and launch ad creative testing plans; optimize landing pages for performanceBuild forecasts and scenario projections to guide client decisionsEnsure accounts remain on budget while balancing efficiency and growth targetsLead SEO & AEO InitiativesDevelop and execute SEO and Answer Engine Optimization (AEO) strategies tied to real client business goalsConduct keyword, intent, and competitive research across content, technical SEO, featured snippets, and AI-driven answer resultsPerform technical SEO audits and partner with clients and internal teams on implementation — site architecture, crawlability, schema markup, structured data, and moreWho You AreThis role is best suited for someone who thrives in a fast-paced agency environment, can juggle multiple priorities without dropping the ball, and genuinely enjoys balancing hands-on execution with big-picture thinking. Youre comfortable making decisions with imperfect information, switching contexts quickly, and continuously optimizing based on what the data is telling you.You also have a sense of humor. Thats non-negotiable.Requirements5+ years of experience in paid search and/or SEODeep experience building and optimizing Google Ads campaigns, including conversion tracking setup and troubleshootingHighly proficient with GA4, GTM, and analytics/tracking toolsStrong Excel skills — pivot tables, VLOOKUPs, data aggregation, and turning raw data into actionable insightsClient management experience; digital agency background strongly preferredDemonstrated persistence and ability to push through obstaclesCompensation & BenefitsWe offer competitive compensation commensurate with experience, plus a full benefits package including: Unlimited vacation (after two years)Summer FridaysHybrid, remote, or in-office schedule — your callA team that takes performance seriously and has the awards to prove itBut honestly? The benefits arent the main reason people join us. They join because the work is challenging, the team is sharp, and the results speak for themselves.Our (un)Common ValuesDo what it takes to deliver excellent resultsHave the right attitudeDo the right thingCommunicate directly and honestlyDo what you say you will doAlways learn and try new thingsLearn MoreWant to get a feel for who we are before applying? Start here:

Created: 2026-03-02