Director of Sales, Automated Packaging Solutions

Director of Sales - Automated Packaging Systems (APS) Reports To: Sr. Director of Sales The Opportunity: The Director of Sales is accountable for driving sales growth and operational excellence across the East U.S. Region for Automated Packaging Systems (APS). This role provides direct leadership, coaching, and development for APS Equipment Specialists and other aligned sales team members (Corrugated/Folding/Victory Packaging). Core responsibilities include achieving budgeted revenue and EBITDA targets, managing a robust and strategic sales pipeline, and ensuring alignment with enterprise-wide business objectives. The Director of Sales partners closely with the business unit to understand APS and OEM equipment growth goals, monitor first- and second year differentiated sales performance, and steer pipeline management strategies accordingly. How you will impact Smurfit Westrock: Lead diversified recruiting, hiring, training, and ongoing development of equipment specialists within the region. Drive achievement of regional equipment sales and profit objectives through new account development, targeted market penetration, existing account expansion, and OEM margin improvement initiatives. Maintain a strategically sized sales pipeline to support budgeted growth, factoring required volume, timeline to onboard new business, and expected close rates. Ensure target accounts align with margin expectations, capacity considerations, and equipment capabilities of the supporting plant(s). Prioritize closing high-potential, high-impact (

Created: 2026-03-07