Manager, Global Partner Co-Marketing Programs

Introduction At IBM, we believe technology shapes the world. Weu2019re a catalyst for that innovation. Weu2019re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBMu2019s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, youu2019ll work with bright, collaborative minds who bring passion and creativity to everything they do. Youu2019ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life. Your role and responsibilities About the Partner Marketing Acceleration TeamThe Partner Marketing Acceleration Team is a global growth engine aligned to IBMu2019s priority client segments. We expand IBMu2019s market reach and drive new business through our partner ecosystem by enabling partners to move faster, scale impact, and win smarter with digitalu2011first demand strategies. Operating across regions, markets, and partner routes worldwide, we activate co-marketing programs that unite IBM technology, partner expertise, and customer demand.About the RoleThe Manager, Global Cou2011Marketing Programs leads a global team responsible for designing, governing, and executing scalable co-marketing programs across key routes to market- including Value Added Resellers, Value Added Distributors, and hyperscaler marketplaces, to deliver measurable pipeline and revenue growth. This leader drives program strategy, operational excellence, and crossu2011functional alignment to ensure strong global consistency while enabling regional market needs.Roles & ResponsibilitiesProgram Strategy & Design Develop global cou2011marketing program strategies aligned to IBMu2019s growth segments, priority offerings, and partner routes to market. Design program structures, incentives, and investment frameworks that drive measurable revenue impact for partners and IBM. Apply AIu2011driven marketing practices- including automation, predictive insights, and optimization- to scale demand creation and enhance program performance.Program Execution, Governance & Performance Oversee endu2011tou2011end program governance, ensuring compliance with legal, trust, and compliance requirements. Manage a multimillionu2011dollar global marketing budget, optimizing spend allocation and financial stewardship. Establish and maintain KPI frameworks to measure performance, ROI, and pipeline impact; use analytics to continuously improve outcomes. Ensure strong alignment with global sales, business units, and Geo and Market marketing teams to support both global consistency and local market priorities.Leadership & Collaboration Lead, coach, and develop a global team of marketing professionals, fostering accountability, collaboration, inclusion, and continuous improvement. Set clear team goals and datau2011driven success metrics to guide prioritization and decisionu2011making. Cultivate trusted partnerships with senior stakeholders across marketing, sales, ecosystem, finance, and operations organizations.Leaders are expected to spend time with their teams and clients and therefore are generally expected to be in the workplace a minimum of three days a week, subject to business needs. Required technical and professional expertise +10 years of experience managing largeu2011scale global marketing programs or demandu2011generation initiatives. Demonstrated success leading global and matrixed teams. Proven ability to use data, analytics, and performance insights to optimize marketing outcomes. Experience managing significant marketing budgets, investments, and compliance requirements. Excellent written and verbal communication skills with the ability to influence executiveu2011level stakeholders. Strong executive presence, clear communication style, and ability to simplify complexity. Preferred technical and professional experience Deep understanding of partner ecosystems, including distributors, VARs, MSPs, and hyperscaler marketplaces. Experience applying AI, automation, and advanced digital marketing practices at scale. Familiarity with partner programs, partner incentives, and/or cou2011marketing models.IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Created: 2026-03-07