Associate, Campaign Insights and Optimizations

COMPANY OVERVIEWGlobal Atlantic Financial Group is a leader in the U.S. life insurance and annuity industry, serving the needs of individuals and institutions. Global Atlantic is a wholly-owned subsidiary of KKR, a leading global investment firm that offers alternative asset management across multiple strategies and capital markets solutions.We are looking for a diverse team of talented individuals who reinforce our culture of collaboration and innovation. We are dedicated to the career development of our people because we know they are critical to our long-term success. Join our team and come grow with us. Greenhouse is our scheduling tool and we communicate through their systems. At times, your email may block our communications. Please be sure to check your SPAM so that you do not miss critical information about our process, including scheduling.Description Your job is to use performance data to inform marketing campaign optimizations, making go-to-market campaigns more effective and efficient. In partnership with cross-functional analytics teams, you will synthesize and interpret data from various sources, including web analytics tools, social media and sales enablement platforms, and customer relationship management systems. Using this information, you'll develop insights that will inform marketing strategies, identify areas for improvement, and measure campaign this role, you will work cross functionally with Brand and Product Marketing, Technology, Sales, Agencies and Line of Business Analytics teams to provide insights in support of strategic decision-making. A successful candidate will love data, testing hypotheses, challenging assumptions, and understanding how different functional pieces and various tactics work together to ultimately drive marketing qualified leads and maximize marketing’s return on efforts and investments.Responsibilities Collaborate with marketing strategists to build campaign measurement plans and frameworks, identifying best KPIs and cadences of reporting and data availabilityIdentify marketing channel optimization opportunities leveraging campaign level reporting and analysis as provided by cross functional teams and agenciesSynthesize and analyze campaign performance data to provide actionable insights that optimize and improve KPIs (e.g., deliverability, click-throughs, lead conversion, and ROI)Dive into the technical aspects of various performance marketing channels to identify and troubleshoot data related issuesPartner and integrate with analytics teams to design and maintain reporting dashboardsResearch and implement new tools as needed to expand and/or enrich demand generation programsCreate audience profiles leveraging demographic, firmographic and intent data collected from first-party and third-party industry sourcesRecommend dynamic segments to be deployed in programmatic channels, automated journeys and re-marketing effortsPartnership with sales to manage quality of marketing leads and continually improve on scoring models, criteria and cadenceCollaborate with Web team to analyze GA4, SEMRush, heat mapping software to improve experience and move customers through the sales funnelCommunicate results, key insights and recommendations to key partners and senior leadershipGuide and inspire agency resources as they provide analytics, reporting and data management support Requirements 5+ years of experience in B2B performance marketing and lead generation (preferably within Financial Services)Knowledge of paid, owned & earned media, especially email and direct mail, search, social, web, PR and programmatic display, know their strengths and roles within holistic omnichannel campaignsStrong analytical skills with a deep understanding of multivariate testing and attribution modelsHands-on Marketo Measure (or similar attribution platform), Salesforce and GA4 experience is idealExperience with sales enablement tools (e.g. Seismic) and social listening platformsLeverage Tableau and Data visualization toolsExtraordinary project management and communication skills and a consistent track record of working across sales, analytics, marketing and technology teams This role is not eligible for visa sponsorship now or in the future#LI-Hybrid#LI-RP1Global Atlantic reserves the right to modify the qualifications and requirements for this position to accommodate business needs and regulatory changes. Future adjustments may include obtaining specific licenses or certifications to comply with operational needs and conform to applicable industry-specific regulatory requirements, state and federal laws.TOTAL REWARDS STATEMENT Global Atlantic’s total rewards package is reflective of our corporate values, particularly diversity, excellence and innovation, with a focus on inclusion, pay equity, and flexibility. We are proud to support your personal and professional growth and well-being through programs such as educational assistance, virtual physical therapy, remote/onsite fitness reimbursement, a medical second opinion program, pet insurance, military leave, parental leave, adoption assistance, fertility and family planning coverage. We strive to foster a culture of total well-being through community outreach and charitable giving programs. We are active in our communities- New York:StreetWise Partners, Covenant House, Partnership for New York City, City Meals on Wheels, Habitat for Humanity, Billion Oyster ProjectBoston: Cradles to Crayons, Boston’s Healthcare for the Homeless, Thompson Island Outward Bound, Rosie’s Place, Catie’s Closet, Project Bread, Rise Against Hunger, Space to ThriveHartford:Junior Achievement, Habitat for Humanity, Oliver’s Pajama, United WayIndianapolis: Elevate Indianapolis, Gleaners Food Bank and the Juvenile Diabetes Research FoundationBatesville: So Loved Ripley County Foster Closet, Safe Passage Family Shelter, YES Home Juvenile Rehabilitation, Ripley County Community FoundationDes Moines: United Way of Central Iowa, Meals from the Heartland, Junior Achievement, Math Motivators, Bidwell Riverside, Orchard Place, Knock and DropBerwyn/Wayne: Habitat for Humanity, Chester County Food Bank, Surrey Services, For Pete’s Sake RespiteBermuda: Keep Bermuda Beautiful, Center Against Abuse, Trunk Island Nature Reserve, Bermuda Economic Development Corporation Social platforms provide an environment to collaborate with others and participate in friendly competitions towards achieving physical, emotional and financial well-being. Our highly competitive health, retirement, life and disability plans can be tailored to best suit your needs and those of your whole family.Global Atlantic is committed to creating an inclusive environment where everyone can meaningfully contribute to our success. We are proud to be an equal opportunity employer and we do not discriminate in employment on any basis that is prohibited by federal, state or local laws. More than that, we strive to be inclusive of all backgrounds and experiences, which we feel gives us a competitive advantage in the market and within our firm. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.Employees who require an accommodation to perform the essential functions of their job will participate in an interactive process which may include providing documentation.If you are hired and require an accommodation for any protected status, please email .Please click on the links below to learn more about Global Atlantic. Our employees are in the office 4 or 5 days a week in Hudson Yards, NY and 3 days a week in all other offices. If you have questions on this policy or the application process, please contact .

Created: 2026-03-06