Sr. Growth Marketing Manager

Our Mission As the worldu2019s number 1 job site, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers. (Comscore, Total Visits, March 2025) Day to Day The Glassdoor Business Unit's mission is to make worklife better for everyone. We are looking for a self starting, execution focused growth manager who takes ownership of paid and search channels and delivers measurable results. You are experienced in Google and Meta and understand how to build, instrument, and optimize campaigns that drive efficient growth. This role resides within our Growth team and focuses on scaling performance programs across Paid and SEO/AEO that drive user growth and long term engagement. You will lead acquisition strategy, manage a team of growth marketers, and translate performance data into clear insights that inform optimization strategies and improve business outcomes. We are looking for a technical builder who is equally logic-driven and people oriented, someone comfortable inside ad platforms and search ecosystems, fluent in instrumentation, and compelled to turn performance data into action. This is a leadership role that remains engaged, setting the standard for measurement accuracy, testing velocity, and incremental growth. You will oversee execution and optimization across Google Ads, Meta, SEO/AEO, and emerging platforms. This includes campaign and keyword strategy, implementing and validating tracking, and continuously improving performance. You will partner cross functionally with Product Marketing, Analytics, Product, Creative, Engineering, and Lifecycle teams to ensure acquisition programs are properly instrumented, insights are clear, and optimization strategies are grounded in business impact. This is an opportunity to operate at the intersection of systems, data, and growth while building and scaling the performance infrastructure that drives meaningful impact for the Glassdoor brand. Responsibilities + Drive acquisition strategy across Paid and SEO/AEO to drive scalable traffic growth + Manage and develop a high-performing team of growth marketers, elevating accountability and performance standards + Own execution and optimization across Google Ads, Meta, and search channels + Identify high-leverage growth opportunities and define a structured experimentation roadmap + Develop and manage audience, keyword, and targeting strategies across channels + Ensure accurate instrumentation, attribution, and tracking across web and mobile environments (AppsFlyer, pixels, event tracking), including defining technical requirements + Translate performance data into clear insights and partner with Analytics, Product, and Engineering to implement, QA, and communicate measurement solutions to leadership Skills/Competencies + Requires a minimum of 12 years of related experience with a Bacheloru2019s degree; or 8 years and a Masteru2019s degree; or a PhD with 5 years experience; equivalent experience may substitute for degree requirements. + Experience managing Paid and/or SEO programs at scale. Deep expertise in Google Ads and Meta Ads platforms. Exceptional understanding of SEO fundamentals and evolving search ecosystems + Proven understanding of mobile measurement partners (AppsFlyer or similar), attribution models, conversion tracking, and event instrumentation + Experience working directly with tracking systems, pixels, UTMs, and conversion APIs + Excellent critical skills with the ability to connect channel performance to business outcomes + Ability to manage cross functional initiatives and write clear technical requirements. Highly organized with a bias for action and accountability + Proven ability to develop and uphold a POV on growth strategy in ambiguous or shifting environments Salary Range Transparency US Remote 136,000 - 197,000 USD per year Austin Metro Area 136,000 - 197,000 USD per year NYC Metro Area 159,000 - 231,000 USD per year Seattle Metro Area 165,000 - 242,000 USD per year Scottsdale Metro Area 134,000 - 197,000 USD per year San Francisco Bay Area 170,000 - 246,000 USD per year Salary Range Disclaimer The salary range for this role reflects the minimum and maximum compensation for the role. Where applicable, offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits. Benefits - Health, Work/Life Harmony, & Wellbeing We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our companyu2019s 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at Equal Opportunities and Accommodations Statement Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. Weu2019re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds. Indeed provides reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please visit If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview. For more information about our commitment to equal opportunity/affirmative action, please visit our Careers page ( Inclusion & Belonging Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work. 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Created: 2026-03-06