Account-Based Marketing Manager, Telco & Media ...

DescriptionAmazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives. The Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders. This Account-Based Marketing Manager position requires expertise in the Telecommunications and Media industries to address unique sector challenges including network modernization, 5G deployment, content delivery optimization, streaming infrastructure, broadcast transformation, and media supply chain innovation. The role demands understanding of industry-specific pain points such as 5G monetization, edge computing for media, live streaming at scale, and content supply chain efficiency, along with familiarity with key industry events (NAB, MWC, IBC), technology shifts (cloud playout, virtualized networks, AI in media production), and regulatory considerations. The ideal candidate will develop messaging that resonates with technical and business decision-makers in telco operations, network engineering, media technology, broadcast operations, and content delivery roles, while demonstrating knowledge of industry-specific technologies including network virtualization, content delivery networks, media asset management, broadcast systems, and streaming platforms. This position specifically focuses on covering Telecommunications accounts, an area that has not been adequately resourced previously, requiring someone who can navigate the unique sales cycles and procurement processes common in these enterprise environments. Key job responsibilities Key Responsibilities: u2022 Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact u2022 Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs u2022 Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization u2022 Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences u2022 Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts u2022 Drive operational excellence through standardized processes, documentation, and best practices u2022 Track and report on program performance, using data to optimize and scale successful approaches u2022 Manage program budgets effectively, demonstrating frugality while maximizing impact u2022 Collaborate with global ABM community to share learnings and adopt proven practices A day in the life Success Measures: u2022 Pipeline influence and revenue contribution from ABM accounts u2022 Account engagement metrics and program ROI u2022 Sales team satisfaction scores u2022 Program execution quality and timeliness u2022 Process improvement and best practice contributions About the team About AWS Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasnu2019t followed a traditional path, or includes alternative experiences, donu2019t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the worldu2019s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating u2014 thatu2019s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, itu2019s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth Weu2019re continuously raising our performance bar as we strive to become Earthu2019s Best Employer. Thatu2019s why youu2019ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, thereu2019s nothing we canu2019t achieve in the cloud. Basic Qualifications- 5+ years of professional non-internship marketing experience - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience in building, executing and scaling cross functional marketing programs - Experience in a business-to-business (B2B) environment, high-tech products/servicesPreferred Qualifications- MBA Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region youu2019re applying in isnu2019t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at . USA, NY, New York - 88,700.00 - 155,200.00 USD annually USA, TX, Austin - 80,600.00 - 141,100.00 USD annually USA, VA, Arlington - 80,600.00 - 141,100.00 USD annually USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually

Created: 2026-03-07