Sr. Analyst - Measurement & Analytics Delivery

General information Ref # 21772 Remote? No Ally and Your Career Ally Financial only succeeds when its people do - and thatu2019s more than some clichu00e9 people put on job postings. We live this stuff We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. Youu2019re constantly evolving, so shouldnu2019t your opportunities be, too? The Opportunity Reporting to the MDMA Strategy and Effectiveness Sr Director, this role will drive delivery excellence for marketing analytics initiatives by establishing Agile practices, coordinating cross-functional work, and ensuring timely, high-quality outcomes. You will serve as capacity manager for multiple measurement functions, enabling efficient prioritization, workload execution, stakeholder alignment, and transparent reporting. Your work will increase the impact of Allyu2019s marketing measurement and attribution efforts by keeping projects on track, removing impediments, and fostering continuous improvement across all business lines.At this time, Ally will not sponsor a new applicant for employment authorization for this position. The Work Itself Serve as Scrum Master for analytics squads: facilitate sprint ceremonies (planning, daily stand-ups, refinement, reviews, retrospectives), uphold Agile principles, and coach team members on best practices. Partner with project teams and stakeholders (LOB Leads, Digital Marketing, Technology, Marketing Research, Content & Strategy) to define clear objectives, scope, acceptance criteria, and success metrics for marketing analytics initiatives. Own project planning and execution: create and maintain roadmaps, sprint plans, milestones, dependencies, risks, and resource plans across concurrent projects. Drive backlog management: ensure well-groomed epics/stories, prioritize work based on business value, and maintain alignment with strategic goals and KPI frameworks. Remove impediments: proactively identify and resolve blockers, coordinate with data owners and technology teams, and escalate risks with mitigation plans. Standardize processes and documentation: establish templates, playbooks, and operating rhythms for measurement plans, attribution analyses, KPI reporting, and cross-team handoffs. Improve delivery performance: track and report Agile and project health metrics (velocity, burn-down, cycle time, on-time delivery, stakeholder satisfaction) and lead retrospectives to implement actionable improvements. Coordinate cross-functional dependencies: align campaign timelines, data availability, and analytics deliverables across online/offline channels and platforms. Ensure transparent communication: prepare and present status updates, timelines, and dashboards to leadership and partners; maintain project artifacts and decision logs. Support change management: enable teams to adopt new tools, workflows, and governance for measurement and attribution; provide training and onboarding as needed. The Skills You Bring Minimum Qualifications 3+ years of experience High School Diploma or GED equivalentPreferred Qualifications 3+ years experience in Agile project management, Scrum Mastery, or program management within analytics or technology environments. PMP, SAFe, or Agile certifications. Bacheloru2019s degree in Business, Project Management, Marketing, Analytics, or related field Demonstrated experience facilitating Agile ceremonies and coaching teams; Scrum Master certification (CSM, PSM). Proficiency with Agile/PM tooling such as Jira, Confluence, Trello, Asana, or equivalent; including the ability to build dashboards, workflows, and reports. Strong project planning and delivery skills; including scope definition, backlog management, dependency tracking, risk/issue management, and stakeholder communications. Familiarity with marketing analytics concepts (conversion funnels, KPIs, attribution, campaign measurement) and the data lifecycle; ability to translate technical work into business outcomes. Working knowledge of data and analytics practices; comfort collaborating with analysts and data scientists. Excellent verbal and written communication; adept at executive-ready updates and cross-functional facilitation. Proven ability to manage multiple concurrent initiatives, prioritize effectively, and drive accountability in ambiguous environments. Experience establishing repeatable processes, templates, and governance for analytics delivery. Strong interpersonal skills with the ability to build trust, influence without authority, and foster a collaborative, continuous-improvement culture. Self-starter with an inquisitive, solutions-oriented mindset and creative problem-solving skills. How We'll Have Your Back Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Allyu2019s total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including: Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting. Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs. Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially. Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts. Work-Life Integration: other benefits including LifeMattersu00ae Employee Assistance Program, subsidized and discounted Weight Watchersu00ae program and other employee discount programs.Who We Are:Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on

Created: 2026-03-06