Lifecycle Marketing Manager - Digital Strategy, ...

DescriptionAWS Marketing is seeking a talented Lifecycle Marketing Manager to join our Customer Experience (CX) team within the Integrated Demand Center (IDC). In this technical role, you will lead the implementation of customer journeys in Adobe Experience Platform (AEP) while supporting the strategic design of customer-centric marketing experiences. You'll play a critical role in translating journey frameworks into technical reality, orchestrating data-driven, personalized experiences that help AWS customers adopt and grow with our services. Key job responsibilities Technical Implementation & Operations (Primary Focus) u2022 Lead end-to-end technical implementation of customer journeys in Adobe Experience Platform (AEP) u2022 Build and configure journey orchestration workflows, segmentation logic, and personalization rules u2022 Execute technical implementations based on journey frameworks and requirements from Digital Strategists u2022 Implement shared foundations approach to enable scalable, reusable journey components u2022 Ensure data integrity and proper integration across marketing technology stack u2022 Monitor journey performance, troubleshoot technical issues, and optimize based on progression metrics u2022 Partner with Technical Architecture & Analytics (TAA) teams on data requirements and implementation Journey Strategy & Framework Support u2022 Assist Digital Strategists in developing customer journey frameworks across awareness, consideration, conversion, and loyalty stages u2022 Provide technical feasibility and best practice input during journey design workshops and planning sessions u2022 Contribute to journey strategy discussions with insights from platform capabilities and implementation experience u2022 Support the development of next best action and next best content recommendation strategies u2022 Collaborate on defining technical requirements and success metrics for Integrated Development Programs (IDPs) Cross-Functional Collaboration u2022 Partner with CX team on customer journey progression metrics and reporting u2022 Work closely with Channel (email, web, social, etc.) teams and Marketing Platform Operations (MPO) on campaign execution u2022 Coordinate with marketing technology teams and sales demand generation teams to ensure seamless customer experiences u2022 Collaborate with Customer Insights Leads to incorporate Voice of the Customer insights into technical implementations u2022 Present technical implementations and results to stakeholdersBasic Qualifications- 3+ years of professional non-internship marketing experience - Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance - Experience working in a fast-paced and highly cross-functional organization - Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms - Experience troubleshooting and debugging technical systems, or experience that includes strong analytical skills, attention to detail, and effective communication abilities and experience in networking administration and troubleshootingPreferred Qualifications- Experience in multi-territory campaign management - Experience in digital marketing and content production timelines and process - Experience that includes strong analytical skills, attention to detail, and effective communication abilities Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region youu2019re applying in isnu2019t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at . USA, NY, New York - 86,700.00 - 151,700.00 USD annually USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually

Created: 2026-03-09