Performance Marketing Manager - Creative Optimization

As a Performance Marketing Manager, you play a pivotal role in shaping and optimizing paid social, programmatic display, and digital campaigns through strategic creative testing and data-driven insights. You combine analytical rigor with creative instincts to drive learning agendas, evaluate ad performance across channels, and continually push for higher impact. Your strong collaboration with creative teams allows you to unlock new opportunities in paid social and programmatic environments, using actionable insights and A/B testing to enhance business results. About the Role + Drive performance marketing creative testing and strategy across paid social and programmatic display channels + Analyze and interpret ad performance data across social, display, and programmatic platforms to identify areas for improvement and growth + Develop and manage learning agendas that fuel creative development and optimization across all digital channels + Work closely with performance creative teams, providing strategic direction for asset creation and enhancement in social and programmatic environments + Collaborate with external agencies and demand-side platform (DSP) partners to execute, test, and improve paid social and programmatic display campaigns + Provide actionable insights and guidance to creative teams, leveraging data-driven findings and successful creative trends from paid and programmatic channels + Present regular updates and recommendations regarding creative performance and campaign strategy to internal and external stakeholders About You Minimum Qualifications + 2 years of performance media marketing experience with strong emphasis on paid social, programmatic display, and creative testing + Demonstrated experience generating ROI-based results in paid social, display, and programmatic media channels + Expertise in interpreting marketing data and analytics; skilled in developing creative testing strategies including A/B testing + Strong presentation skills and ability to translate data into actionable, strategic recommendations + Experience partnering across teams, agencies, and creative functions to drive campaign results Preferred Qualifications + Proficiency in data analysis tools and advanced Excel skills, including Pivot Tables + Familiarity with leading social media and display advertising platforms and DSPs (e.g., Google, Meta, TikTok, YouTube, The Trade Desk, Amazon DSP) + Experience developing and leading learning agendas and creative testing roadmaps + Demonstrated creative problem-solving, intellectual curiosity, and strategic thinking + Bachelor's degree in Marketing, Communications, Business, or related field; leadership potential What y ouu2019ll g et Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: Weu2019ve got your back. Check out our full list of Benefits and Perks (. About u s Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgageu00ae, which was founded in 1985. Today, weu2019re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. Weu2019re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. _Apply today to join a team that offers career growth, amazing_ _benefits_ _and the chance to work with leading industry professionals._ _This job description is an outline of the primary responsibilities of this position and may be_ _modified_ _at the discretion of the_ _c_ _ompany at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The_ _c_ _ompany provides reasonable_ _accommodations_ _to qualified individuals with disabilities_ _in accordance with_ _applicable state and federal laws. Applicants_ _requiring_ _reasonable accommodations in completing the application and/or_ _participating_ _in the application process should contact a member of the Human Resources team, at_ _._

Created: 2026-04-04