Director of Sales, Events and Marketing

The Director of Sales, Events & Marketing has direct oversight of the Sales and Event operations of the hotel. The Director of Sales, Events & Marketing is a senior leadership role responsible for driving revenue growth, maximizing event profitability, and elevating brand presence through strategic sales initiatives and integrated marketing efforts. Responsibilities include the Sales, Marketing and Events Budget/P&L, revenue forecasting, advertising, marketing, developing and writing business plans, and ownership meetings. Additionally, this role leads the development and implementation of both short-term and long-term strategies in all sales, catering and marketing channels to achieve hotel’s revenue goals and increase market share performance.The Director of Sales, Events & Marketing leads sales and eventmanagers, trainees, interns, and administrative staff. They manage recruitment and hiring of sales and event servicesstaff, training, managing and coaching managers in their selling and servicing process in order to meet company goals and maximize hotel revenues. Must be able to train and monitor the group and transient contractual agreement process, quoting rates, sending referrals, setting traces, and the management of retention, reactivation, and acquisition accounts. The Director of Sales, Events & Marketing reports directly to the General Manager with oversight from the Regional Vice President of Sales and Events.At Hyatt, we believe our guests select Hyatt because of our caring and attentive associates who are focused on providing efficient service and meaningful experiences. As a member of the property's Leadership Committee, the Director of Sales, Events and Marketing is a highly visible role with exposure to Senior and Corporate leadership. Successful leaders at Hyatt lead by example and model the organizations values and purpose. Hyatt provides an innovative environment where you can take pride in developing yourself and those around you. We achieve success for and through others by building trust and engagement, resulting in impactful outcomes for all stakeholders. If you would like to participate in a caring award-winning environment this experience is for you.Key ResponsibilitiesSales Leadership & Revenue ManagementDevelop and implement strategic sales plans to achieve revenue targets across all business segments (groups, corporate, social, and leisure).Lead, coach, and mentor the sales team to maximize performance, productivity, and pipeline conversion.Analyze market trends and competitive data to identify new opportunities and adjust sales strategies.Oversee rate strategy, pricing, and contract negotiations to optimize profitability.Build strong relationships with key accounts, partners, and stakeholders.Event Management & ExecutionProvide leadership to the events and catering teams to ensure flawless planning and execution of meetings, conferences, and social events.Coordinate cross-functional collaboration between operations, culinary, and services teams.Review event profitability, staffing models, and service standards to ensure financial performance and guest satisfaction.Establish and maintain high standards for event quality, service delivery, and client communication.Marketing Strategy & Brand PositioningDevelop and execute comprehensive marketing plans—including digital marketing, social media, advertising, and public relations—to enhance brand visibility and drive demand.Oversee creation of marketing materials, promotional campaigns, and event-specific content.Ensure brand consistency in all messaging, collateral, and public-facing communications.Collaborate with revenue management to optimize campaign performance and digital presence.Financial ManagementPrepare annual budgets for sales, events, and marketing departments.Monitor department expenses, forecast revenue, and identify areas for cost optimization.Track performance metrics and report on KPIs to senior leadership.Team Leadership & CollaborationLead a multidisciplinary team with a focus on coaching, professional development, and performance management.Foster a culture of collaboration, accountability, and high engagement.Work closely with executive leadership to align departmental goals with organizational objectives.What are additional benefits working at Hyatt Regency MorristownComplimentary hotel nights and discounts at Hyatt properties around the worldTuition Reimbursement, 401K with company match, Employee Stock Purchasing PlanFree parking/ free mealsPaid Family Bonding Time & Adoption AssistancePaid Vacation, Sick days, New Child Leave, HolidaysThe salary range for this position is $140,000-$150,000.Bachelor’s degree in Business, Marketing, Hospitality, or related field (Master’s preferred).7-10+ years of progressive experience in sales & marketing leadership roles; hospitality or events industry preferred.Proven track record of achieving sales targets and leading high-performance teams.Strong understanding of event operations, marketing strategy, and revenue optimization.Excellent communication, negotiation, and interpersonal skills.Ability to analyze data and make strategic decisions based on insights.Experience managing budgets, forecasting, and financial performance.Professional presentations skillsMust be a caring leader that builds trust and engagement by cultivating genuine novative thinker that will challenge business processes and concepts in order to drive results.Must be creative and strategic in developing marketing/advertising campaigns and be managing various social media platformsClear, concise written and verbal communication skillsExcellent organizational and time management skillsMust be proficient with computers as well as Microsoft Word, Excel and the internetComfortable with sales and revenue systems/programsFlexible to work some nights and weekends when necessary based on business and staffing needs

Created: 2026-03-11