Manager, Marketing Audiences

Summary: The Business Marketing Group (BMG) connects businesses with their customers across Meta platformsu2014including Facebook, Instagram, WhatsApp, and Messengeru2014to help them grow through solutions like pages, advertising, messaging, commerce, and more. Within BMG, the Global Marketing Delivery team builds and launches growth marketing campaigns, driving AI-led marketing automation and audience strategy.As we evolve toward an AI-first operating model, we are seeking an experienced leader to reimagine how Business Marketing Audiences and Analytics works at scale. This leader will own the vision and execution for transforming how growth marketing campaign targeting and analysis evolve with AI, while delivering on core KPIs. Required Skills: Manager, Marketing Audiences Responsibilities: 1. Define and own the long-term strategy for AI-driven growth analytics, and audience management, building organizational alignment around it 2. Lead and develop a team of marketing analysts and operations specialists, raising the bar on technical rigor, execution quality, and team capability 3. Evolve how audiences are built, experiments are run, and performance is measured through automation, AI tools, and agentic workflows 4. Identify and build reusable, scalable capabilities for audience targeting, experimentation, and measurement, reducing manual overhead 5. Pilot, deploy, and scale AI-native workflows that materially reduce operational overhead and increase experiment throughput 6. Define governance and risk frameworks for AI systems, including autonomy boundaries, approval flows, audit trails, and measurement integrity safeguards 7. Inform build vs. buy decisions for AI and automation tooling, balancing capability, speed, privacy, and operational fit 8. Establish quality standards and measurement frameworks for AI-driven execution, such as velocity, output quality, adoption, and downstream business impact 9. Partner with leaders and practitioners across engineering, data, and marketing to build the infrastructure and interfaces needed to make automation reliable and production-ready 10. Represent Ops & Analytics perspectives in broader AI platform and infrastructure discussions across Meta 11. Act as a strategic advisor to Directors and VPs on AI adoption in growth and marketing 12. Drive innovation in audience segmentation, targeting, and personalization using advanced analytics and AI 13. Ensure compliance with privacy, data protection, and ethical standards in audience and campaign management 14. Foster experimentation, learning, and continuous improvement within the team Minimum Qualifications: Minimum Qualifications: 15. 10+ years in analytics, growth operations, marketing audiences, or data science in complex, large-scale environments 16. Demonstrated expertise in experimentation, audience targeting, and performance measurement 17. Hands-on experience applying AI or automation to real operational problems in production 18. Proven track record scaling operational processes and driving organizational change in ambiguous, cross-functional environments 19. Clear, direct executive communication Preferred Qualifications: Preferred Qualifications: 20. Experience architecting or operating agentic systems in a production growth or marketing context 21. Influence without authority in complex, matrixed orgs 22. Experience leading teams through significant operating model transitions 23. Experience working with highly ambiguous problems and building from zero 24. Experience with privacy, data protection, and ethical considerations in AI-driven marketing Public Compensation: $181,000/year to $249,000/year + bonus + equity + benefits Industry: Internet Equal Opportunity: Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at .

Created: 2026-03-11