VP Product, CMS Innovation

_Welcome to Warner Bros. Discoveryu2026 the stuff dreams are made of._ Who We Areu2026 When we say, u201cthe stuff dreams are made of,u201d weu2019re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBDu2019s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the _creators_ bringing them to your living rooms and the _dreamers_ creating whatu2019s nextu2026 From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. Your New Role Bleacher Report is seeking a visionary Vice President of Product Management to lead the strategic development and execution of our content management systems, programming automation, and personalization platforms. This executive will drive innovation across our web, mobile app, social platforms, and emerging channels, empowering our editorial teams to program efficiently at scale while delivering hyperpersonalized experiences to millions of sports fans globally. As VP of Product Management, you will define the long-term vision and near-term roadmap for the systems and tools that power content discovery, curation, distribution, and personalization across Bleacher Report's entire ecosystemu2014from our flagship apps to social platforms like Instagram, Twitter, Snapchat, and TikTok. You'll lead a cross-functional organization responsible for building intelligent automation, machine learning-driven personalization, real-time content streaming, and sophisticated CMS capabilities that allow our creators to focus on making great content, not wrestling with tools. The Work Strategic Leadership & Vision u2022 Define and execute a multi-year product strategy for CMS platforms, programming automation tools, and personalization algorithms that support Bleacher Report's position as the #1 sports publisher for social-first, mobile-first audiences u2022 Drive the evolution of content management and programming workflows to support rapid content creation, curation, and distribution u2022 Partner with senior executives to align product initiatives with business objectives, presenting strategic vision and performance metrics to C-Level leaders u2022 Lead the integration of AI/ML technologies to power content personalization, real-time trending topic detection, automated content enrichment tagging, and intelligent distribution across channels Content Platform & CMS Innovation u2022 Oversee the development and optimization of Bleacher Report's content management systems, enabling editorial teams to publish thousands of pieces of content daily u2022 Build and scale automated content delivery pipelines that intelligently route content to appropriate platforms and audiences u2022 Define product requirements for personalized alert and notification technologies that curate personalized content from all sources u2022 Champion mobile-first and social-first product development, ensuring our CMS and tools are optimized for the workflows of modern sports media creators u2022 Drive the development of real-time publishing and streaming capabilities that allow Bleacher Report to break news faster than competitors and keep fans engaged during live sporting events Personalization, ML & Algorithmic Content Discovery u2022 Build sophisticated personalization systems that deliver hyperrelevant content u2022 Define requirements for machine learning and recommendation algorithms u2014 ensuring fans see the stories, videos, and updates most relevant to them u2022 Implement A/B testing frameworks and experimentation methodologies to continuously optimize content performance, engagement, and retention across platforms u2022 Partner with data science teams to leverage behavioral data, social signals, and real-time trends to inform content programming decisions and automated editorial workflows u2022 Drive the development of predictive analytics that help editorial teams understand what content will resonate before it's published Social Media & Distributed Content Strategy u2022 Lead product initiatives that optimize Bleacher Report's content for distributed platforms including Instagram, Twitter, TikTok, Snapchat, YouTube, and emerging social networks u2022 Build tools and workflows that enable our teams to create viral content at scale with consistent quality and rapid turnaround Team Building & Organizational Leadership u2022 Build and lead a high-performing product management organization focused on sports media, content platforms, and personalization technologies u2022 Mentor and develop product managers at all levels, establishing best practices for requirements gathering, user research, prioritization, and stakeholder collaboration u2022 Foster a culture of innovation, experimentation, and fan-centricity, ensuring the team deeply understands sports fan behavior and consumption patterns u2022 Conduct regular user research, office hours, and training sessions with editorial teams, social creators, and programming stakeholders across Bleacher Report Cross-Functional Collaboration u2022 Work closely with engineering leadership to translate business requirements into scalable technical solutions, including platform architecture, APIs, and distributed systems u2022 Collaborate with data science and ML engineering teams to embed intelligence into content recommendation, trending topic detection, and automated programming systems u2022 Partner with editorial leadership, social media teams, and content creators to understand workflows, pain points, and opportunities for tool improvement u2022 Engage with analytics teams to establish measurement frameworks for content performance, engagement, and personalization effectiveness Qualifications & Experience Required u2022 12+ years of product management experience, with at least 5 years at the executive level u2022 Proven track record leading large-scale platform initiatives in digital media, sports, social platforms, or content publishing industries u2022 Deep expertise in content management systems, publishing workflows, and multi-platform content distribution u2022 Strong understanding of personalization algorithms, recommendation systems, and machine learning applications in consumer products u2022 Experience building products for mobile-first and social-first audiences, with deep knowledge of modern content consumption behaviors u2022 Demonstrated ability to define and execute transformative product visions that drive measurable business outcomes including engagement, retention, and time-spent metrics u2022 Exceptional strategic thinking combined with strong execution capabilities and bias for action u2022 Outstanding communication and influencing skills, with experience presenting to C-suite executives and managing diverse stakeholder groups across editorial, creative, and technical organizations u2022 Experience building and scaling high-performing teams in fastpaced, dynamic environments Preferred u2022 Passion for sports and deep understanding of sports fan behavior, consumption patterns, and fan culture u2022 Experience with real-time content platforms, breaking news systems, and live event coverage u2022 Knowledge of social media platforms, algorithms, and best practices for distributed content u2022 Familiarity with A/B testing frameworks, experimentation platforms, and performance optimization methodologies u2022 Understanding of video streaming, editorial, aggregation, advertising, and multimedia content systems u2022 Experience with analytics tools (Looker, Tableau, ComScore, Nielsen) and data-driven decision making u2022 Technical depth sufficient to collaborate effectively with engineering, data science, and ML teams on platform architecture and requirements u2022 Background in agile methodologies, modern PDLC & SDLC processes u2022 Experience working with content creators, editorial teams, and creative professionals What Success Looks Like u2022 Editorial and social teams publish 30%+ more content with fewer manual steps, focusing creative energy on storytelling rather than workflow complexity u2022 Personalization algorithms drive measurable improvements in app engagement, session duration, habituality, and daily active users u2022 Content discovery and recommendation systems increase content consumption across team-specific streams and trending topics, as well as adjacent previously unengaged content u2022 Bleacher Report maintains its position as the most engaging sports app, with best-in-class retention and time-spent metrics u2022 CMS and publishing platforms support seamless multi-platform distribution with consistent user experiences u2022 Product roadmaps align tightly with business priorities and are delivered predictably with high quality u2022 Cross-functional teams view product management as a trusted strategic partner and catalyst for innovation How We Get Things Doneu2026 This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If youu2019re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page ( for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discoveryu2019s total compensation package for employees. Pay Range: $210,000.00 - $390,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Created: 2026-03-11