Content Design Manager, Human Interface Design
General Motors - Annapolis, MD
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Job Description _Drive the Future of Automotive Experiences u2013 Join Our Human Interface Design Team_ _Are you passionate about crafting intuitive, beautiful, and human-centered digital experiences across vehicles, web, and mobile platforms? Our Human Interface Design (HID) team is redefining how people interact with automotive technologyu2014both inside and outside the vehicle. From in-vehicle displays to connected apps and foundational design systems across software and hardware, we create seamless experiences that feel effortless, engaging, and safe._ _What We Do_ + _Understand Drivers & Passengers_ _: We dive deep into user research to uncover real needs and behaviors on the road and beyond._ + _Design Across Platforms_ _: From infotainment systems to mobile apps and web portals to hardware switch configurations, we build cohesive digital ecosystems that connect users to their vehicles and services._ + _Build Strong Foundations_ _: We develop scalable design systems and interaction models that ensure consistency, accessibility, and innovation across all touchpoints._ + _Innovate Interactions_ _: We define how users navigate voice controls, advanced driver-assist features, and connected services._ + _Champion Safety & Accessibility_ _: Every design is inclusive, distraction-free, and aligned with global safety standards._ + _Collaborate Across Teams_ _: We work_ _hand-in-hand_ _with engineers, product managers,_ _interior_ _and exterior_ _designers_ _and UX researchers to bring ideas to life._ _Why Join Us?_ + _Impact at Scale_ _: Your designs will shape the driving and digital experience for millions of users worldwide._ + _Creative Freedom_ _: Explore bold ideas and push the boundaries of automotive and digital design._ + _Continuous Growth_ _: Learn from a team of experts and stay ahead in the rapidly evolving mobility and tech landscape._ + _User-First Culture_ _: Every decision starts with empathy for the driver, passenger, and digital user._ _If_ _you're_ _ready to design the future of_ _mobility_ _weu2019d_ _love to meet you_ Job Description The Content Design Manager, Human Interface Design leads a team of content designers who shape the language experience across GMu2019s platforms. You will support the vision for how content supports product understanding, usability, and brand expression, ensuring every interaction is clear, consistent, and grounded in a unified language system. Youu2019ll guide the team in crafting highu2011quality interface content, establish and support standards that scale across features and channels, and partner closely with product, design, engineering, and AI teams to deliver cohesive endu2011tou2011end experiences. Through strong editorial leadership, systems thinking, and a wellu2011defined point of view, youu2019ll champion language as a core design asset that drives clarity, trust, and customer success. This role leads a team of content designers responsible for all interface language and writing across our mobile and web applications. Youu2019ll drive consistency, clarity, and communication while upholding a high standard of craft. Youu2019ll develop and own a strong point of view that shapes how language shows up across our mobile and web platforms. Responsibilities + Manage and mentor a team of content designersworking across allmobile and web applications. + Identifyopportunitiesto buildscalable content systems including reusable patterns and content models + Collaborate with designers, engineers, product managers, legal, localization, and AI/ML teams + Act as a subject matter expert and point of contact forcontent design related work in mobile and web. + Stay informed on trends in AI, localization, and inclusive language + Design great experiences through clear, consistent, and inclusive language Key Characteristics + Youhavestrong designsensibilities: You understand the relationship between UI and language and candemonstratea strong point of view on how the two are connected. + Youu2019re a strong communicator:You can articulate strategy and detail with clarity and influence. + You care deeply about language:You evaluate and shape content with precision and empathy. Requirements + Experience leading content designoutput and mentoring + Background in UX writingand content design + Experience collaborating with cross-functional teams including legal, engineering,product, and marketing + Excellentwritten, visual, and verbal communication skills + Proficiencywith tools like Figma, design systems, and AI tooling Education and Experience + Experience designing and governing scalable language systems + A clear portfolio of work thatshowcasesyourcraft of writing, philosophy on leadership, and overall approach to content design problem solving. The salary range for this role is (140,100 - $186,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager. The selected candidate will be required to travel About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day u2013 individually and collectively u2013 to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview From day one, we're looking out for your well-beingu2013at work and at homeu2013so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (. Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email () us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about: Our Company ( Our Culture How we hire ( Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility. Explore our global locations ( We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GMu2019s Talent Community () (. As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more. Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click u201cApply Nowu201d on the job posting of interest.The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Created: 2026-03-13