Brand Marketing Manager - Social Media

Job Description: Your Role on Our Team The Social Media Manager is responsible for developing and executing a cohesive social media strategy that drives measurable growth, strengthens online presence, and deepens customer engagement across all core social platforms. This role leads a team and collaborates closely with Brand, Creative, and Customer Service teams to deliver impactful content and real-time engagement that reflects the brandu2019s voice and values. Youu2019ll be DISRUPTIVE through these duties and responsibilities: Leadership & Vision + Define and lead a multi-year social media vision and strategy aligned to overarching businessobjectives, brand positioning, and revenue growth targets. + Build, mentor, and scale a high-performing social team with clear performance expectations, development plans, and measurable outcomes. + Serve as the executive subject matter expert on social trends, platform evolution, and digital culture,advisingsenior leadership on risks and opportunities. Growth & Demand Generation + Architect and execute data-driven social strategies that drive measurable impact across brand awareness, engagement, lead generation, and customer retention. + Partner with Performance Marketing to align organic and paid social strategies,optimizingfull-funnel impact and ROI. + Establish KPI frameworks and attribution models to quantifysocialu2019scontribution to pipeline, revenue, and customer lifetime value. Content & Brand Strategy + Oversee development ofdifferentiated,insight-led content strategies tailored to platform behavior and audience segmentation. + Ensure all social storytelling reinforces brand positioning, strengthens thought leadership, and supports integrated marketing campaigns. + Identifywhitespace opportunities and emerging platforms to expand reach andmaintaincompetitiveadvantage. Community Intelligence & Reputation Management + Own the development and governance of community standards and internal social policies to protect brand integrity and ensure scalable engagement. + Lead proactive social listening and sentiment analysis to surface actionable insights that inform product, marketing, and customer experience strategies. + Develop crisis-response frameworks and escalation protocols to mitigate reputational risk and ensuretimely, aligned communication. Analytics & Executive Reporting + Translate performance data into executive-level insights, strategic recommendations, and forward-looking growth initiatives. + Continuously test,optimize, and refine channel strategies based on performance trends and audience behavior. + Present regular performance narratives to leadership, clearly articulating impact, learnings, and investment priorities. The TOOLS youu2019ll bring with you: + Bacheloru2019s degree in Marketing, Communications, or related fieldrequired + 7+ years of progressive social media experience, including 2+ years leading a team + Proventrack recordof developing and executing multi-channel social strategies that drive measurable business growth + Demonstrated success scaling brand presence across emerging platforms + Strong analytical background with ability to translate data into strategic recommendations for executive leadership + Experience using enterprise-level social listening and management platforms (e.g., Sprinklr) We provide these great perks and benefits: + Robust health, dental and vision insurance plans + Generous 401 (K) savings plan + Education assistance + On-site wellness, fitness center, food, and coffee service u00b7 And many more, check out our benefits site HERE (. _Milwaukee Tool is an equal opportunity employer._Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled We endeavor to make this site accessible to any and all users. If you need to contact us regarding technical accessibility of our website call 443-391-1542. This number is only for technical accessibility issues, not general employment or job posting inquiries.

Created: 2026-03-16