Salesforce Marketing Cloud Specialist

This job was posted by : For moreinformation, please see: higher education client is looking for a Salesforce Marketing CloudSpecialist to join their team. This role focuses on developing effectivemessaging and campaigns that align with their organizational goals,while also engaging our audience through various channels.This is a freelance to full time opportunity (no set timeline yet),going onsite three days a week into their Scottsdale Office.Must have Salesforce Marketing Cloud experience to beconsideredKey Responsibilities- Experience with Salesforce Marketing Cloud, inclusive of Journey Builder is highly desired.- Create and manage marketing campaigns, including A/B testing to optimize performance.- Demonstrated proficiency creating mobile responsive email communications and email templates using HTML, CSS, AMPScript.- Utilize marketing automation tools to streamline communication efforts and enhance audience engagement.- Experience conducting marketing campaigns utilizing 1 to 1 and mass communication tactics including but not limited to: email, SMS, and other communication strategies within a higher education setting; or an understanding of the principles and practices that lead to conversion, persistance and success.- Analyze communication metrics and provide reports to assess the effectiveness of campaigns.- Segment lists for targeted communications to ensure relevancy and engagement with diverse audiences.- Experience in analyzing research data and translating raw information into actionable insights that can be easily understood and utilized by the entire organization.- Work closesly with the CRM team, enrollment center and other corporate partners as a part of a dynamic, cross functonal, high performing team focused on learner experiences and goals.- Apply data analysis techniques to refine communication strategies and optimize conversion rates.Qualifications- Bachelor's degree in Communications, Marketing, or a related field.- Strong understanding of A/B testing methodologies and ability to analyze results.- Proficiency in SEO best practices and marketing automation software (HubSpot).- Experience in data analysis and using analytics tools to measure performance.- Familiarity with CRM software (Salesforce Marketing Cloud) and AMP Script.- Knowledge of HTML and CSS for web content management.- Ability to effectively segment audiences for targeted communication efforts.- Strong organizational skills and attention to this position, you may have access to client or customer systems,confidential and/or proprietary information or data. This position isonsite and requires you to work closely with other individuals in acollaborative team environment.BenefitsCreative Circle's Freelance Employee benefits package includeseligibility for Minimum Essential Coverage (MEC) medical plan,dental/vision/term life package, discount prescription program, criticalillness, accident, tele-behavioral health, and 401(k) plan. Sick leaveis provided to Candidates whose assignment[worklocation](

Created: 2026-03-16