Digital Merchandising & Content Lead, RVLV & FWRD Man

Main purpose of theDigital Merchandising & Content Leadrole:This is a permanent full-time role for an experienced and creative Digital Merchandising & Content Lead to help elevate the digital shopping experience for REVOLVE Man and FWRD Man. This position blends storytelling and data-driven merchandising to execute and optimize content across homepage, curated product pages, and campaign-related email/newsletter partnership with Women’s Merchandising leadership and cross-functional teams, this role supports initiatives that drive engagement and conversion through compelling product curation, trend-relevant storytelling, and strong attention to detail.This role supports RVLV & FWRD Man every week, with a consistent execution cadence across site and campaign email moments. This role reports to the Director of Creative Operations & Merchandising.Major Responsibilities:Essential Duties and Responsibilities include the following. Other duties may be assigned.Own the day-to-day execution of weekly on-site merchandising and content plans across Mens, aligned to seasonal strategy and campaign needs.Assist with maintaining and updating the editorial and merchandising calendars, ensuring clear alignment with marketing moments and key product stories.Create compelling, trend-relevant stories across homepage, emails/newsletters and curated product pages, with a premium point of view.Partner with CRM/Marketing and Creative to align on-site stories with campaignemailplacements ensuring cohesive storytelling and accurate execution across touchpoints.Collaborate with the Men’s Buying team to identify key pieces and designer priorities to highlight, ensuring curation supports business goals and seasonal strategies.Support accurate and timely execution of product drops, seasonal campaigns, exclusives, and category pushes—ensuring assets, links, and product selections are correct and on-brand.Track performance metrics (CTR, sell-through, AOV, bounce rate, click-to-conversion where available) and use insights to optimize placements, storytelling formats, and weekly plans; recommend 1-2 tests/optimizations per week.Partner with Site Merchandising/UX and Copywriting to recommend and test improvements to taxonomy, filtering, search, and navigation stories that improve product discovery.Stay current on runway, social, and street style trends and translate insights into fresh on-site storytelling and merchandising ideas forMen.May mentor junior team members but does not manage headcount.Required Competencies:To perform the job successfully, an individual should demonstrate the following competencies:3-5+ years of experience in e-commerce merchandising, site content, editorial commerce, and/or campaign email content execution.Strong editorial eye and ability to curate luxury product assortments and imagery with a clear point of view.Ability to interpret performance data and translate insights into practical optimizations and testing ideas.Experience working cross-functionally with Buying, Creative, CRM/Marketing, and Site Merchandising partners.Proficiency in Google Analytics, Excel, and reporting tools; Tableau experience is a plus.Strong organization, attention to detail, and ability to manage multiple projects and deadlines.Minimum Qualifications:3-5+ years experience in digital merchandising and/or e-commerce content execution.Passion for luxury e-commerce and Women’s fashion trends.Strong communication skills and ability to work in a fast-paced environment.High attention to detail and ability to manage timelines and deliverables across multiple workstreams.Preferred Qualifications:Bachelor’s degree preferred, with a focus on fashion, merchandising, marketing, or related fields.Experience supporting A/B testing, optimization initiatives, or performance reporting routines.Experience working within a multi-brand luxury environment is a plus.

Created: 2026-03-18