Director, Search Engine Optimization & Generative ...

Our Mission At Palo Alto Networksu00ae, weu2019re united by a shared missionu2014to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If youu2019re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, youu2019re in the right place. Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us We believe collaboration thrives in person. Thatu2019s why most of our teams work from the office full time, with flexibility when itu2019s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes. Job Summary Join the team responsible for establishing Palo Alto Networks as the undisputed digital authority in the age of AI. We are looking for a Director SEO/GEO to lead the evolution of our search strategy from traditional keyword centric SEO to AI-native Generative Engine Optimization (GEO). This role will be pivotal in shaping how our platform first strategy is discovered across traditional search engines and emerging LLM based answer engines. You will work cross functionally with Product Marketing, Unit 42 research, and engineering teams to build a high performance content ecosystem that captures maximum visibility and citations in AI Overviews and LLM search results. Key Responsibilities + Strategic SEO/GEO Leadership: Lead and build the end to end search intelligence program, combining enterprise grade technical SEO with advanced Generative Engine Optimization to drive organic growth and brand equity. + AI Overview & LLM Domination: Develop and execute strategies to maximize inclusion in Google AI Overviews and secure citations as a primary

Created: 2026-03-19