Digital Media Manager

Description Robert Half Marketing and Creative is recruiting for a Digital Media Manager. This person leads the strategic planning, execution, and optimization of paid digital media campaigns, primarily within Google Ads, with expansion into Reddit and Twitch. This position is responsible for balancing performance (e.g., high-intent search) and brand-building efforts. The manager is accountable for driving digital advertising success related to brand awareness and direct response, overseeing agency/vendor relationships, managing campaign budgets, and generating actionable insights from digital campaigns. Key Responsibilities: Develop and execute full-funnel Google Ads strategies (Search, Pmax, DV/360, Shopping, YouTube), leveraging AI, advanced bidding tactics, and continuous optimization. Oversee agencies and vendors for SEM, display, and digital video buying. Plan, set up, launch, monitor, and optimize advertising campaigns; ensure proper campaign trafficking and reporting. Manage campaign budgets, pacing, and provide ongoing strategic recommendations. Collaborate with Brand and Marketing teams to coordinate media launches and align creative assets. Analyze campaign performance data, generate reports, and recommend strategies for improved results. Collect and maintain campaign data for in-depth post-campaign analysis. Manage relationships with external vendors and partners and supervise/mentor direct reports. Stay up to date with the latest trends and compliance requirements in digital advertising (e.g., CCPA, PII protection). Qualifications: Requirements Bacheloru2019s degree in Marketing, Advertising, Communications, or related field. Minimum 4 yearsu2019 experience in digital media buying, preferably in an agency. Hands-on experience with Google Ads (Search, Shopping, Pmax, YouTube, DV/360); familiarity with Reddit Ads and Twitch. Proven ability to manage B2C marketing for enterprise clients; luxury goods or retail/eCommerce experience preferred. Strong knowledge of media buying platforms (Google Ads, Merchant Center, Tag Manager, DV/360) and analytics tools (Google Analytics). Advanced analytical and data-driven decision-making skills. Excellent project management, organizational, and communication skills. Demonstrated mentoring and team leadership abilities. Proficiency with Microsoft Excel and PowerPoint. Innovation starts with people.u00ae Robert Half is the worldu2019s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. u00a9 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking u201cApply Now,u201d youu2019re agreeing to Robert Halfu2019s Terms of Use ( and Privacy Notice (.

Created: 2026-04-04