Assistant Director of Marketing

Apply for Job Job ID372766 LocationTwin Cities Job FamilyMarketing & Communications Full/Part TimeFull-Time Regular/TemporaryRegular Job Code9703MK Employee ClassAcad Prof and Admin Add to Favorite Jobs Email this Job About the Job Summary Develop, direct, coordinate, and execute strategic marketing plans for Gopher Volleyball, Gymnastics, and Wrestling. Work with the coaches, support staff, and administration for sports to ensure their stories are being communicated to stakeholders and their events are attended by the greatest amount of people possible while turning those events into revenue-generating opportunities for the University of Minnesota Athletic Department. Increase attendance and revenue at/from Gopher sporting events by positioning tickets for sale and leveraging relationships with season ticket holders, targeted groups and other interested parties. Entertain fans at games and provide them with an all-around positive customer experience to encourage retention and future revenue generation. Evaluate, nurture, and perpetuate the Gopher Sports brand in a way that's congruent with the University of Minnesota. Commit to adhering to all rules and regulations of the Department, the University, the Big Ten Conference, and the NCAA. Assist in advancing the department's mission, vision, and strategic plan including its commitment to equity and diversity by demonstrating an ability to effectively communicate and create content that exhibits cultural competency and by designing marketing plans for outreach to diverse communities. Supervision is only generally required when there are repeat problems or missed deadlines. 40% - Plan and implement strategic and comprehensive advertising and promotional campaigns for assigned sports, utilizing traditional and non-traditional vehicles to communicate with stakeholders about upcoming events and to drive season, single game, and group ticket sales. Collaborate with Athletic Communications, Ticket Sales and Service, Golden Gopher Fund, and other internal departments to unify messages to donors, ticket purchasers, and fans. 40% - As part of the overall marketing plan for each sport, develop, direct, execute, and evaluate all ingame marketing aspects for assigned sports. Work with Gopher Digital Productions to create entertaining in-game content that corresponds to the University of Minnesota and Gopher Sports brand. Work with Gopher Sports Properties to appropriately plan and activate sponsorship promotions at Gopher sporting events. 10% - Partner with all affiliated groups, including booster clubs, alumni clubs, student groups, and other University contacts to drive awareness and support for assigned sports. 5% - Conduct research on Gopher Sports stakeholders (season ticket holders, single-game purchasers, students, Minnesota residents, future fans) for the purpose of creating and developing new revenue generating ideas for the future progress of the University of Minnesota Athletic Department. Also, utilize the research findings to evaluate current initiatives and modes of operation to determine their current efficiency and effectiveness. 5% - Other duties as assigned Qualifications Required: BA/BS degree (in Communications, Journalism, Marketing, Art or related field, preferred) AND 4 years of experience -OR- MA/MS degree and 2 years of experience Preferred: Experience with NCAA Division 1 athletic programs or professional sport experience. About the Department With more than 140 years of tradition, Gopher Athletics is one of the oldest and most decorated athletics departments in the country. Minnesota was a charter member of the Big Ten Conference. The University of Minnesota sponsors 22 varsity intercollegiate athletic teams and is represented by more than 625 student-athletes who compete in the Big Ten and Western Collegiate Hockey Association. Minnesota has claimed 29 national championships in eight different sports and has won 217 regular-season conference titles and 42 confer nce tournament championships. Minnesota has also produced 213 Academic All-Americans, which ranks as the tenth most all-time among college and universities. Housed in the historic Dinkytown neighborhood on the northern edge of the University campus, Gopher Athletics is succeeding against a backdrop unique in college athletics, nestled at the heart of a bustling, modern metro area. We are proud of our decorated history, but we are prepared to achieve even greater success in the years to come. Ski-U-Mah Pay and Benefits Pay Range: $52,000.00 - $53,000.00; depending on education/qualifications/experience Time Appointment: 100% Appointment Position Type: Faculty and P&A Staff Please visit the Office of Human Resources website for more information regarding benefit eligibility. The University offers a comprehensive benefits package that includes: Competitive wages, paid holidays, and generous time off Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program Low-cost medical, dental, and pharmacy plans Healthcare and dependent care flexible spending accounts University HSA contributions Disability and employer-paid life insurance Employee wellbeing program Excellent retirement plans with employer contribution Public Service Loan Forgiveness (PSLF) opportunity Financial counseling services Employee Assistance Program with eight sessions of counseling at no cost Employee Transit Pass with free or reduced rates in the Twin Cities metro area How To Apply Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume. Additional documents may be attached after application by accessing your

Created: 2026-03-20