Site Marketing Manager, Fashion & Fitness Marketing

DescriptionAre you passionate about creating immersive shopping experiences that inspire millions of customers? Amazon Fashion and Fitness is looking for a driven and innovative Site Marketing Manager to build high-impact onsite campaigns that help customers discover their next favorite finds across Fashion and Fitness selection. In this role, youu2019ll own the strategy, execution, and optimization of site merchandising across u2014translating data into action and ideas into captivating campaigns. Youu2019ll be at the forefront of how we connect with customers, blending storytelling and insights to boost engagement, sales, and long-term loyalty. We're seeking someone who is customer-obsessed, highly organized, and thrives in a fast-moving environment. Youu2019ll collaborate across marketing, creative, and tech teams to shape the future of fashion discovery on one of the worldu2019s most dynamic retail platforms. Key job responsibilities - Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization. - Coordinate with multiple teams to provide thorough and authoritative category creative content - Strong bias for action and ability to prioritize - Own weekly, monthly and quarterly reporting on the state of initiatives - Manage and report out on projects, status, and work with teams to remove any project blockers. - Aptitude for organization, flexibility, and producing results in a fast-paced environment - Ability to leverage data to drive decision making - Familiarity and comfort with GenAI applications for content and copy - Refined eye for trend in Fashion and/or Fitness industries. Basic Qualifications- 2+ years of professional non-internship marketing experience - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience using data and metrics to measure impact and determine improvements - Experience with onsite marketing, lifecycle marketing and digital advertising - Bachelor's degreePreferred Qualifications- Knowledge of HTML, XML, and Excel - Experience leading cross-functional teams to establish strong partnerships with demonstrable results - Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices - Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region youu2019re applying in isnu2019t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at . USA, NY, New York - 71,500.00 - 125,100.00 USD annually USA, WA, Seattle - 80,200.00 - 113,700.00 USD annually

Created: 2026-04-04