Program Marketing Manager

Program Marketing Manager - Dealer Business UnitSprings Window Fashions has been part of the windowtreatmentsindustry since 1939. Headquartered inMiddletonWI, we have over 8,000 associates and18locationsworldwide. Our products are available innearly everymajor retailer, in thousands of designer showrooms andshowcasedin large commercial buildings. Our company is privately owned with products marketed across a broad portfolio of brands including Bali, Graber,SunSetter, Power Shadesand Mecho. We pride ourselves as “The Best Experience Company,” striving to provide the best experience for our consumers, channel partners, and associates.Dealer Team:TheDealerteamis a dynamic team ofsales professionalswith a history ofgrowing sales profitablyandbuildingmeaningfullong-termcustomer relationships.The Dealer teamsworkdirectly with ourindependent dealer network, which is adiversenetwork of passionate and dedicatedbusinessowners.The Dealer team is primarily focused onselling and supportingall ourdealer facingbrands, including Graber, Horizons,SunSetterand Power Shades. Supported by a dedicatedmarketing team and the industry’s best inside salesand customer service,theMarketing Communications Managerpositionrepresentsan exciting opportunity totake this business to the next level.Mission:The Program Marketing Manager drives the strategy, execution, and continuous improvement of dealer-facing programs that enhance the dealer experience and help our partners grow their businesses while delivering measurable results for Springs Window Fashions.Objectives & Outcomes:Program Strategy & PerformanceDevelop overarching program strategies that align with business unit growth objectives and customer (dealer) needsBuild programs that increase dealer engagement, performance, and sales growthEstablish clear success metrics and regularly evaluate program ROI and effectivenessRecommend program enhancements based on performance insights and dealer feedbackProgram Execution & Process ExcellenceBuild scalable internal processes that support smooth program execution across departments.Identify and resolve process gaps that impact program delivery or dealer experienceMaintain strong cross-functional coordination to support program implementation and maintenanceDealer Adoption & EngagementPartner with channel marketing and communication managers to create effective dealer-facing launch and adoption strategiesSupport sales teams with tools and messaging to drive program awareness and participationIncrease dealer awareness, understanding, and utilization of programs over timePromotional StrategyDevelop and own the strategy for channel-facing promotions that drive incremental sales, strengthen dealer engagement, and align with business unit growth objectivesLead end-to-end planning, execution, tracking of promotions, using insights to continuously refine future promotional effectivenessCross-Functional LeadershipAct as the primary internal point of contact for dealer facing programsAlign stakeholders across marketing, sales, finance, customer service and leadershipContinuous Improvement & InnovationIdentify new opportunities for programs that support dealer growth and competitive differentiationBenchmark industry best practices and evolving dealer needsIntroduce improvements that increase program impact while simplifying administrationIdeal Candidate Profile:8+ years’ experience in program or project management experience in marketing, channel, or partner programsAbility to think strategically while driving operational executionSkilled at cross-functional collaboration and stakeholder alignmentStrong analytical and problem-solving capabilitiesExcellent communication and organizational skillsExperience supporting sales channels, dealer networks, or partner ecosystems is preferredHow We Work to Deliver a Best Experience: Our CultureOur Core Value: We do the right thing, alwaysOur Seven Cultural BehaviorsEmpowerment - We trust our people.Ownership - We take 100% responsibility for our roles actions, and results.Leadership - We all lead by example and talk direct with respect (DWR).One Team - We are One Springs Team.Customer First -We consider our customers' needs before every decision.Continuous Innovation - We are constantly learning, innovating, and improving.Speed - We define priorities and operate with a sense of urgency and agility.

Created: 2026-04-04