Lead Funnel Optimization Manager u2013 Wayfair ...

Salary Range: $121,000 - $137,500 per year. The above base pay range may vary depending on location, job-related knowledge, skills and experience. The range listed is just one component of Wayfairu2019s total compensation package for employees. Depending on the position offered, equity, bonuses, commissions and other forms of compensation may be provided as part of the compensation package, in addition to a comprehensive suite of medical, financial and additional benefits. At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN. Lead Funnel Optimization Manager u2013 Wayfair Professional We are looking for a Lead Funnel Optimization Manager to join the Marketing Operations team. This is a high-impact, strategist role that serves as the architect of our revenue pipeline. You will be responsible for the engine of our lead journeyu2014focusing on perfecting our Ideal Customer Profile (ICP), building sophisticated lead scoring models, and providing the performance analytics necessary to optimize our lead conversion. The ideal candidate is a data-driven expert who understands that a lead is a journey, not just a row in a database. You are as comfortable defining complex segmentation logic as you are bridging the gap between Marketing and Sales to prove what is driving high-quality growth. What Youu2019ll Do: + ICP & Advanced Segmentation: Partner with Industry GMs, Sales, and Analytics to refine our Ideal Customer Profile (ICP) using firmographic, behavioral, and intent data. + Lead Scoring & Routing: Design and maintain multi-dimensional lead scoring systems (Behavioral + Firmographic) to prioritize high-intent prospects. Audit these scores regularly through Business & Sales feedback to adjust logic and improve conversion. + SLA & Process Management: Ensure seamless handoffs between Marketing and Sales teams, minimizing lead response time and friction. Identify

Created: 2026-03-25