Principal Product Manager, ML/AI Privacy Health AdTech

We are seeking a Principal Product Manager/Director to lead and scale Acxiom Healthu2019s next-generation Health AdTech and Care Access Platform u2014 a data-driven ecosystem that unites real-world data (RWD), AI/ML intelligence, consumer signals and privacy-preserving technology to power precision marketing, audience activation, and privacy-by-design data collaboration for healthcare and pharmaceutical brands. The Principal Product Manager will contribute to driving product growth, launch new capabilities, and establish operational frameworks that enable scale, standardization, and measurable impact. Platform Strategy & Scaling + Lead the strategic roadmap and capability expansion of the DTC (Direct-to-Consumer) and HCP (Healthcare Provider) outreach and Market Access platform. + Drive the launch of new ML/AI-driven audience and activation products, ensuring compliance with HIPAA, NAI and privacy-by-design principles. + Partner with engineering and architecture teams to scale infrastructure and manage performance at national data volumes. + Develop frameworks for portfolio management, including capability scoring, lifecycle governance, and retirement planning. Operational Excellence & Governance + Enable standardized product processes, training, and documentation to drive internal adoption and operational consistency. + Design, implement, and propagate structured user adoption frameworks that ensure consistent onboarding, engagement, and proficiency across diverse user groups. + Manage forecasting and capacity planning for user and data volume growth to ensure system stability and responsiveness. + Lead portfolio review and opportunity identification sessions with cross-functional stakeholders to align priorities and resources. + Define and propagate product OKRs tied to measurable business and data outcomes, including executive-level visibility and reporting. Data, AI, and Audience Activation + Collaborate with data science, analytics, and platform engineering to operationalize predictive audience models and measurement frameworks. + Champion data quality, model explainability, and privacy compliance in all product releases. + Identify and integrate data fusion opportunities across national-scale datasets to enhance targeting precision and outcome prediction. Qualifications Required: + 8+ years of product management experience in AdTech, HealthTech, or Data Platforms, with emphasis on AI/ML or data-driven ecosystems. + Proven success scaling enterprise-grade or national-scale data platforms. + Experience with agile development methodologies. + Understanding of pharma market access, DTC and HCP marketing, and healthcare audience activation. + Familiarity with privacy-preserving data technologies (tokenization, clean rooms, zero-knowledge frameworks). + Strong operational and portfolio management orientation, including OKR management and capacity forecasting. + Ability to collaborate cross-functionally with engineering, data science, compliance, and commercial teams. Additional Bonus: + Experience with RWD, claims, EHR, and consumer data products at national scale. + Knowledge of machine learning workflows, feature pipelines, and model activation in production. + Prior experience working in regulated environments. + Strong communication and presentation skills. Preferred Educational Background + Master degree in Computer Science, Engineering, Data Science, Public Health, Business, or a related field combined with Product Training, or equivalent combination of education and relevant professional experience. Primary Location City/State: Homebased - Conway, Arkansas Additional Locations (if applicable): Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status. Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (. Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact . We are leaders in helping brands achieve the number one mantra for every business u2013 know your customer. For fifty years, weu2019ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business. Weu2019re one of the marketing industryu2019s most experienced, respected and forward-thinking leaders. For nearly fifty years, weu2019ve helped the worldu2019s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel. Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether youu2019re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out. At Acxiom, our values begin with our associates, who are the single most important driver of our success. Weu2019re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise u2013 to our clients and to our associates u2013 and define our company culture. If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049. We highly recommend you create an account to monitor your resume submissions. Click on the Sign In link above to create an account or sign up at the end of your application. Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more: About Us ( Follow Us on Twitter Find Us on Facebook ( Careers Page LinkedIn ( Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the Find Jobs report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting. Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (. Attention Colorado, California, Connecticut, Maryland, Massachusetts, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact . Attention Mexico Applicants: Please see our Privacy Policy notice here (. Note: Offers for recruitment from any websites featuring the Acxiom name or its variations, other than those listed here: and are fraudulent. Please do not engage with these sites.

Created: 2026-03-25