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AVP of Business Development - Hospice

MSCCN - Orlando, FL

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Job Description

Overview Lead with Purpose. Grow with Strategy. We're looking for an experienced Area Vice President of Business Development to lead and inspire high-performing sales teams, drive new market growth, and strengthen referral networks across multiple territories. What Youu2019ll Do + Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes. + Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue. + Lead the design and execution of market-specific sales strategies, leveraging data and industry trends to identify new growth opportunities. + Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations. + Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques. + Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity. + Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics. + Represent the organization at community, industry, and networking events to elevate brand visibility and credibility. + Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities. About You Education & Certification + Bacheloru2019s degree required (Business, Marketing, or Healthcare preferred). + Valid driveru2019s license and automobile liability insurance required. Experience + 5+ years of direct sales experience in the healthcare industry, including home health or hospice. + 2u20134 years of sales management experience in a multi-site or multi-territory environment. + Proven track record of meeting or exceeding admissions and census targets in a healthcare sales role. + Experience working in a metrics-driven sales environment with CRM, EMR, and data tracking tools. + HomeCare HomeBase experience preferred. Skills & Attributes + Strategic thinker with hands-on execution ability + Effective team leader with strong coaching and development skills + Excellent verbal and written communication + Financial acumen with experience in budgeting and P&L review + Tech-savvy: Intermediate Excel, basic PowerPoint, CRM platforms + Highly organized with exceptional time and territory management We Offer Benefits for All Associates (Full-Time, Part-Time & Per Diem): + Competitive Pay + 401(k) with Company Match + Career Advancement Opportunities + National & Local Recognition Programs + Teammate Assistance Fund Additional Full-Time Benefits: + Medical, Dental, Vision Insurance + Mileage Reimbursement or Fleet Vehicle Program + Generous Paid Time Off + 7 Paid Holidays + Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care) + Education Support & Tuition Assistance (ASN to BSN, BSN to MSN) + Free Continuing Education Units (CEUs) + Company-paid Life & Long-Term Disability Insurance + Voluntary Benefits (Pet, Critical Illness, Accident, LTC) Apply now to lead business growth with heart, strategy, and measurable results. Legalese + This is a safety-sensitive position + Employee must meet minimum requirements to be eligible for benefits + Where applicable, employee must meet state specific requirements + We are proud to be an EEO employer + We maintain a drug-free workplace ReqID: 2026-135891 Category: Multi Site Ops and Clinical Leadership Position Type: Full-Time Company: Gentiva Hospice

Created: 2026-03-25

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