Business Applications Analyst

Location Costa Mesa - 3200 Park Center Drive, Suite 1000 Business At Brookfield Residential, a leading North American land developer and homebuilder for over 65 years, we have had one goal in mind u2013 creating the best places to call home. From the development of award-winning, master-planned communities to the creation of well-designed homes, we are committed to cultivating exceptional life experiences for our customers, partners, employees, and members of the community.As part of Brookfield u2014 one of the largest alternative asset managers in the world u2014 we harness our resources to bring a fresh approach, unparalleled creativity, relentless innovation, and sound Sustainability practices to the planning, development, and management of buildings everywhere. From offices, retail spaces, and logistics facilities to multifamily residences, hospitality establishments, and mixed-use structures u2014 we are reimagining real estate from the ground up. If you're ready to be a part of our team, we encourage you to apply. Job Description Overview: Weu2019re looking for a dynamic and forwardu2011thinking Salesforce Business Analyst who is excited to shape the future of our Sales Cloud and Account Engagement (Pardot) ecosystem. If you thrive at the intersection of technology, business strategy, and crossu2011team collaboration, this role offers the perfect opportunity to make a visible, organizationu2011wide impact. In this position, youu2019ll partner closely with marketing, sales, and operations to design and deliver scalable Salesforce solutions that not only meet business needs, but elevate how we engage prospects, empower our sales teams, and drive revenue growth. Your expertise will play a pivotal role in streamlining workflows, optimizing automation, and ensuring seamless data flow across our enterprise systemsu2014all to enable smarter decisions and better customer experiences. Youu2019ll also be a trusted problemu2011solver for our Salesforce and Account Engagement users. From managing support tickets to coaching end users and resolving technical challenges, youu2019ll help ensure our teams can move quickly, confidently, and efficiently. This is an exciting opportunity for someone who loves translating business vision into powerful Salesforce experiences, enjoys continuous learning, and finds energy in bringing clarity, innovation, and momentum to a rapidly evolving CRM environment. Key Responsibilities: + Administer and optimize Salesforce Sales Cloud across the full sales lifecycle, including lead management, opportunity processes, and system automation. + Build and maintain custom objects, fields, rules, layouts, and approvals aligned to business operations. + Develop and enhance opportunity stages, sales paths, and workflow automations to improve efficiency and visibility. + Create and manage reports and dashboards for realu2011time insights into pipeline, activities, and performance. + Support user adoption through training, documentation, and continuous enhancements driven by user feedback. + Partner with IT/integration teams to connect Sales Cloud with other business systems. + Manage and resolve Salesforce support tickets, troubleshooting issues, communicating updates, and guiding users on fixes and best practices. + Work directly with end users to diagnose problems, provide workarounds, and deliver user-friendly solutions and training. + Administer Account Engagement (Pardot), including segmentation, automation, scoring/grading, dynamic content, and engagement programs. + Build multi-touch nurture programs, landing pages, form handlers, and email campaigns with marketing. + Ensure accurate campaign attribution and lead tracking via Connected Campaigns, UTMs, and B2B Marketing Analytics. + Collaborate with marketing to analyze and report on campaign performance metrics and lead quality. + Maintain and monitor data sync health between Account Engagement and Sales Cloud, including mappings and sharing rules. + Proactively resolve sync issues, form errors, and tracking discrepancies to protect data quality. + Stay current on platform updates, deliverability best practices, compliance requirements, and list management standards. What You'll Bring: + 3+ years of handsu2011on Salesforce Sales Cloud and Account Engagement (Pardot) experience focused on administration, analysis, and process optimization. + Bacheloru2019s degree in Marketing, Business, Information Systems, or related field, or equivalent professional experience. + Salesforce Certified Administrator, Business Analyst, and Account Engagement Specialist. + Strong understanding of sales methodologies, marketing funnels, and endu2011tou2011end revenue operations. + Proven ability to lead crossu2011functional projects, gather requirements, and deliver scalable, aligned solutions. + Excellent communication and collaboration skills across technical and nonu2011technical teams. + Proficient with Salesforce Flow Builder for automating sales and marketing processes. + Experience integrating thirdu2011party tools (e.g., Google Analytics) via APIs to improve tracking, reporting, and automation. + Working knowledge of B2B Marketing Analytics, including custom datasets and dashboards. + Solid background in CRM data hygiene, duplicate prevention, and governance best practices. What We Offer: + Competitive compensation and total rewards package + Annual Base Salary: $ 85,000.00 to $100,000.00 + Bonus Eligibility: 15% + Excellent extended medical, dental, and vision benefits beginning day 1 + 401(k) matching, vesting begins day 1 + Career development programs + Paid Volunteer Hours + Paid parental leave + Family planning assistance, including IVF, surrogacy and adoption options + Wellness and mental health resources + Pet insurance offering + A culture based on our values of Passion, Integrity, Community & Curiosity #li-bt1 #BRP Brookfield Residential participates in the E-Verify process ( to confirm the eligibility of candidates to work in the United States. We are proud to create a diverse environment and are proud to be an equal opportunity employer. We are grateful for your interest in this position, however, only candidates selected for pre-screening will be contacted. At Brookfield Properties, our success starts with our people. People like you. We develop, operate, and manage more than 670 locations, 1500+ buildings and over 275 million square feet of real estate across the globe. Itu2019s a feat that wouldnu2019t be possible without our team, a diverse group of creative visionaries and innovative experts who are relentless in pursuit of one goal: to ensure our buildings donu2019t simply meet the needs of our tenants, residents, and communities u2014 but exceed them, every day.

Created: 2026-03-26