Web Content Specialist (SEO & CMS)
Elkay - Milwaukee, WI
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Web Content Specialist (SEO & CMS) _The Company_ Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. Weu2019re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow. Named by Newsweek as One of Americau2019s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of todayu2019s leading international suppliers of plumbing and water delivery solutions. Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope youu2019ll visit our website and learn more about Zurn Elkay at . If youu2019re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family If you are a current employee, please navigate here ( to apply internally. The Web Content Specialist is responsible for managing and optimizing website content across Zurn Elkayu2019s digital platforms. This is a hands-on role focused on working within a Content Management System (CMS) to update, structure, and improve web pages to enhance SEO performance and user experience. This role requires experience owning website content, applying on-page SEO best practices, and using data to inform content improvements. The position partners closely with Marketing, Product, and Digital teams, and requires strong writing and editing skills to ensure content is clear, accurate, and effective. Key Responsibilities Website Content Management & Optimization + Own day-to-day updates and maintenance of website content within CMS (AEM or similar) + Create, edit, and optimize web pages including landing pages, product pages, and help center content + Identify and improve underperforming or outdated pages using SEO and UX best practices + Ensure consistency in content structure, formatting, and taxonomy across the website + Apply on-page SEO techniques including keyword optimization, metadata, and internal linking SEO & Performance Improvement + Use tools such as Google Analytics and SEO platforms to evaluate content performance + Monitor page performance and identify opportunities to improve traffic, engagement, and conversion + Partner with SEO team to implement keyword strategies and content improvements + Support ongoing content testing and optimization efforts Cross-Functional Execution + Partner with Product Marketing and Digital teams to ensure accuracy and completeness of web content + Support new product launches and site updates through content creation and updates + Maintain and improve Help Center and support content Requirements + 3+ years of experience managing and optimizing website content within a CMS (WordPress, AEM, Sitecore, etc.) + Proven experience improving website content using SEO or performance data + Strong writing and editing skills for web-based content + Experience working with tools such as Google Analytics, SEMrush, or similar Preferred: + Experience in B2B or product-driven environments + Familiarity with AEM or similar enterprise CMS _Total Rewards and Benefits_ + Competitive Salary + Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance + Matching 401(k) Contribution + Health Savings Account + Up to 3 weeks starting Vacation (may increase with tenure) + 12 Paid Holidays + Annual Bonus Eligibility + Educational Reimbursement + Matching Gift Program + Employee Stock Purchase Plan u2013 purchase company stock at a discount THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions. Equal Opportunity Employer u2013 Minority/Female/Disability/Veteran Zurn Elkay Water Solutions Corporation _What happens when two remarkable sustainability leaders come together as one?_ _A sustainability powerhouse is born, making a splash in the markets they serve and saving the planet one innovative installation at a time._ In early 2022, Zurn Water Solutions Corporation, a market leader in smart, sustainable water solutions, and Elkay Manufacturing, a commercial drinking water solutions leader, agreed to combine their two exceptional firms to become a single water solutions powerhouse. Together, the combined company offers a comprehensive package of innovative, sustainable, specified, engineered water solutions and sustainable plumbing products that provide water safety, water quality, and water conservation through critical service environments, while delivering total building solutions for new construction and retrofit applications around the globe. Our innovative solutions enable customers to advance their ESG initiatives and reduce operating costs while providing students, patients, patrons, and people within public and private spaces a safe, clean environment and access to fresh, pure, potable water u2013 the essence of life itself. What makes Zurn Elkay Water Solutions Corporation special is our people and our culture. While playing a leading role in sustainability and water access are remarkable, what makes Zurn Elkayu2019s story so compelling is the alignment of the two well-respected companies with powerful legacies and a combined 224-year company history and shared values and cultures where people matter most. Sustainably inspired, the company has a deep commitment to Diversity, Equity & Inclusion, water, and environmental stewardship, and giving back to the communities where we live, work and play. Our powerful legacy of caring and commitment is made possible by the exceptional people that embody Zurn Elkayu2019s values. We are looking for innovative, energetic people who want to help solve tomorrowu2019s challenges today. Our Total Associate Engagement core value means we work hard to ensure our associates have opportunities to grow and an inclusive culture in which to thrive. From formal training to on-the-job development and exposure to new businesses, when you join Zurn Elkay, you will join a collaborative organization that will give you opportunities to thrive and grow.
Created: 2026-03-27