Manager, B2B ABM & Revenue Technology

We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: You are: This role leads the strategy, governance, and activation of an account-based marketing ecosystem designed to drive measurable pipeline and revenue impact. Serving as the strategic owner of the ABM intelligence and orchestration layer, this position ensures that predictive account insights, buyer-stage signals, and engagement data are translated into prioritized, revenue-generating action across Marketing and Sales. Core ResponsibilitiesABM Intelligence Platform Ownership and Governanceu2003u2003u2022u2003u2003Own end-to-end strategy, configuration, governance, and optimization of the account intelligence and predictive analytics capabilityu2003u2003u2022u2003u2003Ensure data integrity, signal accuracy, buying-group alignment, and standardized usage across Marketing, Sales, and Revenue Operationsu2003u2003u2022u2003u2003Define and maintain account qualification frameworks including MQAs, buying group readiness, and stage progression modelsu2003u2003u2022u2003u2003Establish governance for predictive scoring, segmentation logic, orchestration triggers, and activation thresholdsu2003u2003u2022u2003u2003Partner with Revenue Operations to align account data models and opportunity structures within CRMIntent-to-Revenue Activationu2003u2003u2022u2003u2003Operationalize third-party intent, engagement, and fit signals into prioritized sales and marketing playsu2003u2003u2022u2003u2003Translate predictive insights into scalable workflows across marketing automation and CRM systemsu2003u2003u2022u2003u2003Align territory mapping, account prioritization, and SLA-based routing frameworks with Sales Operationsu2003u2003u2022u2003u2003Ensure seamless signal flow into downstream activation and orchestration platformsu2003u2003u2022u2003u2003Continuously refine activation criteria and qualification thresholds based on performance dataAccount-Based Orchestration Strategyu2003u2003u2022u2003u2003Define account-based journey frameworks aligned to buying stages and account maturityu2003u2003u2022u2003u2003Align predictive buying stages with lifecycle marketing programs and pipeline acceleration initiativesu2003u2003u2022u2003u2003Develop standardized ABM playbooks for coordinated execution across Marketing and Salesu2003u2003u2022u2003u2003Orchestrate engagement across email, web, sales outreach, events, and paid media channelsu2003u2003u2022u2003u2003Enable global teams with scalable activation models while maintaining centralized governanceRevenue Intelligence and Performance Measurementu2003u2003u2022u2003u2003Establish standardized reporting on account engagement, MQAs, buying group coverage, and pipeline influenceu2003u2003u2022u2003u2003Ensure alignment between account intelligence insights and CRM opportunity datau2003u2003u2022u2003u2003Deliver executive-level dashboards highlighting ABM impact on pipeline velocity, deal progression, and revenue contributionu2003u2003u2022u2003u2003Partner with Analytics to support attribution models and performance measurementu2003u2003u2022u2003u2003Drive continuous optimization of scoring, qualification, and activation frameworksCross-Functional Revenue Alignmentu2003u2003u2022u2003u2003Serve as the primary liaison between Marketing, Sales, Sales Operations, and Analytics for ABM strategy and revenue orchestrationu2003u2003u2022u2003u2003Drive adoption of intelligence-led selling motions supported by predictive analyticsu2003u2003u2022u2003u2003Develop governance standards, documentation, and enablement resources for consistent ABM executionu2003u2003u2022u2003u2003Facilitate stakeholder alignment on KPIs, qualification standards, and activation workflowsu2003u2003u2022u2003u2003Focus on scalable systems, automation, and measurable revenue impact rather than campaign execution Basic Qualifications: + 7+ years of experience working with Marketing Platforms. + 3+ years of experience in 6sense including predictive modeling, intent configuration, buying group management, MQA frameworks, and sales intelligence activation + 5+ years of experience on Marketo for lifecycle automation, account-based nurture, and scoring alignment + 3+ years of experience with Adobe B2B Journey Optimizer for cross-channel account journey orchestration Preferred Skillsets + Proficiency in Salesforce integration and Revenue Operations alignment + Strong understanding of ABM measurement frameworks, pipeline attribution, and revenue analytics Manager, B2B ABM & Revenue Technology Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.We anticipate this job posting will be posted until 05/09/2026.Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits Accenture ( Role Location Annual Salary RangeCalifornia $94,400 to $266,300Cleveland $87,400 to $213,000Colorado $94,400 to $230,000District of Columbia $100,500 to $245,000Illinois $87,400 to $230,000Maryland $94,400 to $230,000Massachusetts $94,400 to $245,000Minnesota $94,400 to $230,000New York $87,400 to $266,300New Jersey $100,500 to $266,300Washington $100,500 to $245,000 Requesting an Accommodation Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired. 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Created: 2026-03-27