Senior BI Engineer, CRM

Senior BI Engineer, CRM at General Motors in Boise, Idaho, United States Job Description Job Description This role is based remotely but if you live within a 50-mile radius of [Austin, Detroit, Milford or Mountain View], you are expected to report to that location three times a week, at minimum. The Role As a BI Engineer within the MAS Marketing Insights & Data Democratization team, you will design, develop, and maintain scalable business intelligence solutions that enable CRM performance insights across GM’s customer engagement ecosystem. Your work will directly support marketing strategy, lifecycle engagement, and retention initiatives by transforming complex CRM data into actionable intelligence. You will collaborate with cross-functional teams including MarTech, CRM Strategy, and external partners to build and enhance dashboards, reporting frameworks, and data pipelines that support standardized and ad hoc CRM analytics. What You’ll Do + Lead the development and automation of Power BI dashboards for CRM performance, including lifecycle engagement, retention, and conversion metrics. + Maintain and evolve self-service reporting tools supporting 17 brands across 22 markets for CRM analytics. + Collaborate with internal stakeholders to define CRM taxonomy, enforce naming conventions, and ensure data governance compliance. + Integrate data from Adobe Experience Platform (AEP), RTCDP, and CRM systems to support real-time analytics and audience segmentation. + Support closed-loop attribution analysis for CRM campaigns and customer journey KPIs. + Partner with MAS Performance Analytics Squads to deliver in-market insights and support brand-level CRM decisions. + Ensure data quality, integrity, and consistency across reporting layers, including Gold Layer creation for CRM reporting. + Identifyand troubleshoot data-related issues,optimizeCRM data pipelines, and support migration efforts (e.g., OnPrem to Azure). Your Skills & Abilities (Required Qualifications) + Bachelor’s orMaster’s degree in Computer Science, Data Analytics, Information Systems, or relatedfield. + 5 - 7+ years of experience in BI engineering, preferably in marketing analytics, CRM analytics, or customer lifecycledomains. + Master ofMicrosoft Excel and various BI,and analytical tools. + Experience and validated mastery of dynamic data warehouse concepts/methodologies to implement business intelligence solutions. + At least 5years experiencewriting efficient Structured Query Language (SQL) using various SQL-development software To view full details and how to apply, please login or create a Job Seeker account

Created: 2026-03-30